Spins Adds Health & Wellness Insights to BI Offerings
Spins has launched a suite of wellness attributes into its Satori business intelligence platform, thereby offering expanded health and wellness insights. The additional attributes enable a deeper understanding of nutrition, allergens and sensitivities, and also leverage the company’s expertise to distill thousands of variables to help clients navigate complex decision factors.
A provider of retail consumer insights, analytics, and consulting for the natural, organic, and specialty products industries, Satori identifies health and wellness trends through product intelligence. The first enhancement to its portfolio, the new attributes stem from Spins' acquisition of FoodFacts Inc. earlier this year.
The expansion accelerates the company's mission of increasing the presence and accessibility of better-for-you products in North America, offering retailers and brand clients a focused view of products and the greater marketplace. It also provides activation tools that will equip consumers with a deeper understanding of how products may impact their well-being.
Available to Satori clients, the additional attributes overlay existing product attributions to further highlight assortment recommendations, performance tracking, and the ability to assess competitive sets on demand.
"The consumer's relationship to food is changing rapidly. Spins is thrilled to be able to offer this ... granular visibility to our clients, who are hungry for product insights beyond the label that are driving merchandising, inventory selection [and] omnichannel shopper decisions,” said Irina Mazur, Spins' president of product intelligence.