Originally published by RIS News.
Foot Locker and Nike have joined forces to celebrate the return of basketball season. House of Hoops by Foot Locker has introduced a new type of mobile pop-up shop that will appear around the country during key basketball moments, the first of which is the start of the National Basketball Association's regular season.
The "HOH Courtside" experience will be periodically dropped in different cities around the country, starting in Los Angeles. Celebrating LeBron James' first game in purple and gold, HOH Courtside debuted at L.A. Live.
"We are excited to partner with Foot Locker on the House of Hoops Courtside experience," said Brian Zappitello, GM of Nike Basketball North America. "House of Hoops has been integral in how we reshape retail for the young basketball-obsessed athlete across North America and continues to make an impact this weekend in Los Angeles."