ARTICLES BY THIS AUTHOR
- 10/14/2018
Making It Real: The State of Trade Promotion Management
Consumer packaged goods companies are working toward a more informed future that uses deeper insights, better metrics and faster response times to modernize the traditional TPM process. CGT's first TPM-specific research report looks at key trends in this critical business practice. - 10/14/2018
Addressing the Technology Imperative
Wipro’s Srinivasan Rajamani recently sat down with CGT to discuss key trends in technology transformation. - 10/9/2018
Social Intelligence Providers Brandwatch, Crimson Hexagon Merge
The merger brings together Crimson Hexagon's AI and historical data index with Brandwatch's data handling and flexible user interface. - 10/8/2018
Gillette's On-Demand Razor Service Heads North
Procter & Gamble's subscription-based razor service has expanded to Canada, giving consumers flexible buying options. - 10/8/2018
Walgreens Trials Birchbox Beauty Line
A pact with the online subscription-based retailer will bring prestige beauty offerings to select stores and walgreens.com. - 10/8/2018
Kroger Pilot Puts Grocery Pickup, Private Label into Walgreens
The grocery and drugstore retailers will join forces to offer Kroger products and online order pickups at 13 Walgreens locations. - 10/4/2018
AB InBev Taps Accenture Tool to Help Africa Sales
Rollout of a distributor management system aims to better control promotions, improve productivity and streamline inventory and sales processes across the continent. - 10/1/2018
LivePerson Adds Additional AI Features with Conversable Buy
The deal brings additional AI, social listening and outbound messaging management to LivePerson's conversational commerce platform. - 10/1/2018
New Land O'Lakes Platform Supports Farming Stewardship
The interactive digital platform helps farmers advance stewardship goals while aiding food companies in measuring their sustainability progress. - 10/1/2018
Walmart Sets Blockchain Requirement for Greens Suppliers
In its latest food safety move, the retailer is requiring leafy green produce suppliers to begin tapping into an IBM-built blockchain network by September 2019.