ARTICLES BY THIS AUTHOR
- 10/15/2018
TPM Study 2018: Becoming a Modern, Faster Organization
Consumer goods companies need to consider the bigger picture when considering the trade promotion practices. A Q&A with Accenture's Jason Murphy. - 10/15/2018
Making It Real: The State of Trade Promotion Management
Consumer packaged goods companies are working toward a more informed future that uses deeper insights, better metrics and faster response times to modernize the traditional TPM process. CGT's first TPM-specific research report looks at key trends in this critical business practice. - 10/15/2018
Tech Trends 2018: Relevant Responses to Radical Changes
Our 15th annual "state of the industry" report finds consumer goods companies making steady progress in their efforts to address marketplace disruption. CGT surveyed readers to get their take on the key tools and technologies that are helping them keep pace with increasingly demanding consumers. - 10/10/2018
Social Intelligence Providers Brandwatch, Crimson Hexagon Merge
The merger brings together Crimson Hexagon's AI and historical data index with Brandwatch's data handling and flexible user interface. - 10/9/2018
Walgreens Trials Birchbox Beauty Line
A pact with the online subscription-based retailer will bring prestige beauty offerings to select stores and walgreens.com. - 10/9/2018
Gillette's On-Demand Razor Service Heads North
Procter & Gamble's subscription-based razor service has expanded to Canada, giving consumers flexible buying options. - 10/9/2018
Kroger Pilot Puts Grocery Pickup, Private Label into Walgreens
The grocery and drugstore retailers will join forces to offer Kroger products and online order pickups at 13 Walgreens locations. - 10/5/2018
AB InBev Taps Accenture Tool to Help Africa Sales
Rollout of a distributor management system aims to better control promotions, improve productivity and streamline inventory and sales processes across the continent. - 10/2/2018
New Land O'Lakes Platform Supports Farming Stewardship
The interactive digital platform helps farmers advance stewardship goals while aiding food companies in measuring their sustainability progress. - 10/2/2018
Southern Glazer’s Flexes Its Multicultural Insights
The spirits distributor has developed a suite of tools that will help suppliers and customers better identify business opportunities among multicultural consumers.