ARTICLES BY THIS AUTHOR

• 4/3/2018

  News America Marketing to Launch Blockchain-Driven Incentive Program

  News America Marketing is testing ways to leverage blockchain technology to update how consumers, brands and retailers use incentives.

  Nicole Gillo
• 3/31/2018

  Retail and Consumer Goods Analytics Study 2018: Consumer Goods

  Sharpening the Analytics Toolset: Future success demands building capabilities across the enterprise

  Nicole Gillo
• 3/31/2018

  Retail and Consumer Goods Analytics Study 2018: Retailers

  Wielding Analytics in the Battle for Customers: Retailers retaliate against an expanding competitive set

  Nicole Gillo