ARTICLES BY THIS AUTHOR
- 4/15/2018
Redefining a Century-Old Story: Coca-Cola’s 4-Step Digital Transformation
After spending 130 years building a global brand, Coca-Cola is prepared to up the ante. The company has embarked on an aggressive 5-year digital transformation journey. - 4/12/2018
GMA’s SmartLabel Attracts Brands, Consumers
Under the 2-year-old SmartLabel initiative, companies are using digital technology to give a growing number of consumers more thorough product information. - 4/11/2018
Standout SMBs 2018: Small is the New Big
These 10 extremely diverse small to medium-sized businesses collectively illustrate a few important facts about the industry: consumer understanding is more critical than ever, brick-and-mortar retail is still vital, and organizational size no longer matters. - 4/10/2018
Study Finds Manufacturers Using Tech to Address the 'Amazon Effect'
The impact of e-commerce giants has product makers evaluating their inventory, planning, execution and supply chain capabilities. - 4/10/2018
Del Monte Optimizes Sales with Amobee
Del Monte Foods has leveraged Amobee’s sales accelerator tool to pilot programmatic advertising campaigns for its vegetable, fruit/chia and College Inn products. - 4/10/2018
Innit Introduces Online Meal Kits
The kits are designed to work with Innit’s Connected Food Platform personalized meal planning app. - 4/10/2018
Campbell Soup Undertakes Strategic Reorganization
A new accelerator unit will focus on long-term innovation, small brand incubation, future customer experiences, e-commerce and new distribution models. - 4/8/2018
Champion Debuts First U.S. Retail Store
Strategically planned for Los Angeles, the 99-year-old brand's first U.S. store aims to provide a localized, customizable shopping experience. - 4/5/2018
Teradata Debuts 4D Analytics Tools
The new capability combines 3D geospatial location data with the 4th dimension of time to enhance IoT analytics use cases. - 4/3/2018
Tom’s of Maine Launches Alcohol-Free Mouthwash
Tom’s of Maine has introduced Whole Care Mouthwash, an all-natural, alcohol-free product that helps fight cavities, strengthen enamel, restore minerals, freshen breath and clean between teeth.