Tate & Lyle named Nielsen to be its analytics provider for the U.S. market. The global food and beverage ingredient manufacturer hopes to benefit from Nielsen’s retail measurement data to gain a clear, total store view into its core business categories.
Through Nielsen’s agreement with Label Insight, Tate & Lyle will be able to analyze sales data at the ingredient level, bringing a new level of information and value into day-to-day business decisions. The partnership will also enable deeper understanding of trend drivers and opportunities within the health and wellness sector to further support Tate & Lyle’s strategic focus.
“In choosing an analytic partner, it was important to us that we look beyond just the data,” said Beth Nieman Hacker, Tate & Lyle's director of market research. “We were looking to align with a leader on the business-driving topics that matter most to us, like health and wellness. The visibility that Nielsen is able to bring to the table with regard to ingredient tracking is invaluable.”
For 150 years, Tate & Lyle has developed ingredients for diverse industries that help companies respond to changing consumer needs and retain competitive edge, locally and globally.
“We are honored to have Tate & Lyle select Nielsen as their partner and are excited to support their growth efforts,” said Susan Dunn, president of Nielsen's U.S. practices and commercial strategy.