The partnership is expected to open up Point of Sale (POS) demand sensing performance breakthroughs to a wide range of retailers, manufacturers and distributors that previously lacked access to near real-time POS data.
Shifting market conditions and increasing competition continue to hit pressure points for retailers as a whole.Retailer-supplier collaboration can help overcome these challenges. Read on to find out how efficient operations help drive more effective promotions, increased on shelf availability, optimized inventory levels and better approaches to merchandising and category management.
With recent marketing wins, King's Hawaiian began to look for ways to further capitalize on opportunities beyond the shelf, as well as expand its brand throughout the United States.
Anthony Bigornia, director, Global Consumer Products Industry Solutions and IBM Industry Academy Member, explains how consumer goods companies can leverage hyper-local external data for growth.
