Data & Analytics

If you could see what your shoppers are seeing, would you approach your in-store promotions in a different light? What if you could quantify that in-store information in a way that allowed you to predict future performance? Youd be able to determine the percentage of stores that feature a display, or what the in-store promotional environment looked like. This is a blind spot for many brands, and its easily fixedusing data.

Can big data initiatives live up to the hype and deliver on enormous expectations? Industry experts reveal the truth about why the industry should continue it pursuit of big data glory.

Energizer was determined to accurately assess the ROI of retail service activities at granular levels. It sought to understand which services drive the most incremental sales and which cost the most to perform. It needed a process and a database to collect and deliver the data in a meaningful way.

The Kings Hawaiian leadership team will implement RW3s Instore Execution and BI Suite across the organization to capitalize on opportunities beyond the shelf.

This report from The Economist focuses on the key challenges facing consumer products companies today when it comes to Big Data initiatives: people and skills; process and organizational structure; and cultural changes.

Under the event theme, Analytics Now! Driving Smarter Decisions and Better Outcomes, retail and consumer goods executives executives shared tactics and strategies for winning over consumers, wherein victory rests through a better use of data and analytics.

The performance tool combines real-time sales data with Quris in-store conditions data to enable managers to analyze and oversee their in-store promotions.

The leading women's accessories brand will leverage ShopperTrak solutions to improve customer experience, profitability and effectiveness.