Data & Analytics

Clorox sought to understand shopper behaviors around preventive health products. The resulting insights served as the core of Clorox's "Prevent, Protect & Soothe" shopper solution program.

Cracking the code on unstructured data is a tough but important nut to crack. It is a key competency that I think will define the next generation of consumer products leaders.

The abundance of data in our industry has made analytics capabilities critical to ongoing success. Yet, are CG companies focusing on developing analytical capabilities in the areas that could have the biggest impact on business?

An insiders tips for overcoming obstacles and gaining access to the rich, detailed store-level retailer data for demand signal repositories (DSR) that powers a responsive, profit-enhancing CG demand chain.

V.5.0 is based on Salients visual data mining solution, an investigative paradigm that is expected to put the specific user in immediate control of all possible data relevant to any given situation.

In the second annual edition of the Review & Outlook Report, CGT taps its most valuable resources almost 80 respected industry experts to recommend realistic actions for managing the big changes ahead of us.

For the 12th year in a row, CGT handed the microphone over to our readers to identify their most valued technology solutions and service providers across 10 categories. Based on their uncensored opinions and real-world experiences, the results are honest indicators of how the industry is approaching technology adoption.