Enterra and SAP to Deliver Big Data Analytics to Iconic Brands
Enterra Solutions LLC, a big data analytics and insights firm, has signed a global original equipment manufacturer (OEM) agreement with SAP. Through the agreement, Enterra will develop next-generation cognitive computing solutions using the SAP HANA® platform. Enterra also plans to develop and market new, advanced analytics and insights product and service offerings that will run on SAP HANA, to be marketed initially in the consumer products, retail, entertainment and life-sciences industries.
As more businesses turn to big data insights for competitive advantages, Enterra plans to make these solutions available to enhance the competitiveness and valuations of iconic brands, many of which now view actionable big data insights as the disruptive competitive advantage that will drive future business objectives.
By combining the power of Enterra’s Cognitive Reasoning Platform (CRP) with the speed and agility that SAP HANA delivers for the management of structured and unstructured data in real-time integration environments, Enterra will make rich analytics and insights available to enterprises and governmental agencies that seek to harness big-data insights to grow their businesses.
Enterra’s Cognitive Reasoning Platform helps solve problems in a way similar to how a human would. Enterra’s technology does this by integrating symbolic logic and semantic reasoning with the automated ability to intelligently allocate statistical and mathematical optimization techniques to the most appropriate calculation engine, and it uses natural language processing to simplify the engagement with human end users. Leveraging existing mathematical solvers of clients wherever possible, and accessing in-place data warehouses, the Enterra CRP can scale and accelerate implementation times. These capabilities allow the Enterra CRP to auto-discover non-obvious statistical relationships and insights at computer speeds while providing access to those insights for decision making.
As more businesses turn to big data insights for competitive advantages, Enterra plans to make these solutions available to enhance the competitiveness and valuations of iconic brands, many of which now view actionable big data insights as the disruptive competitive advantage that will drive future business objectives.
By combining the power of Enterra’s Cognitive Reasoning Platform (CRP) with the speed and agility that SAP HANA delivers for the management of structured and unstructured data in real-time integration environments, Enterra will make rich analytics and insights available to enterprises and governmental agencies that seek to harness big-data insights to grow their businesses.
Enterra’s Cognitive Reasoning Platform helps solve problems in a way similar to how a human would. Enterra’s technology does this by integrating symbolic logic and semantic reasoning with the automated ability to intelligently allocate statistical and mathematical optimization techniques to the most appropriate calculation engine, and it uses natural language processing to simplify the engagement with human end users. Leveraging existing mathematical solvers of clients wherever possible, and accessing in-place data warehouses, the Enterra CRP can scale and accelerate implementation times. These capabilities allow the Enterra CRP to auto-discover non-obvious statistical relationships and insights at computer speeds while providing access to those insights for decision making.