Big data and predictive analytics provider IRI has released a new metric measuring weekly changes in consumer purchases to account for the rapidly shifting behavior stemming from the spread of COVID-19.
A new, free tool for U.S. businesses is designed to help reduce critical product shortages during the coronavirus health crisis via artificial intelligence and big data.
Just as coronavirus has put a lot of business initiatives on the fast-track, the grocery delivery platform has been forced to share data with CPGs earlier than planned in order to help supply chains.