COVID-19 has been an unexpected catalyst for tech adoption among CG companies. With unparalleled shifts in shopping habits and supply chain disruptions, brands need real-time visibility into product performance more than ever.

Even then, with performances varying wildly based on variable likes geographic location, it can still be a struggle with a sharp learning curve. In “How Tech Enables Brands to Keep Pace With Unprecedented Consumer Changes,” a webinar hosted by CGT in partnership with Trax, we explored how alcohol beverage company Pernod Ricard is leveraging tech to better reach its customers during a period when a one-size-fits-all strategy simply won’t cut it.

Presented here are an edited transcript and the presentation slides.