Resilience — the ability to recover from setbacks quickly and react to changes nimbly — has come to define the COVID era. At EdgeVerve, we believe that resilient will be those enterprises who invest in a connected and cognitive supply chain. In this e-book, we show you how.
Mondelez International kicked virtual events up a notch with its Sweetest Prom Ever virtual prom party, a Chips Ahoy/Sour Patch Kids collaboration with DJ Steve Aoki.
How can companies quickly roll out new procedures and safety standards across shifts and sites, validate that workers are executing them correctly, and be able to make further changes on a dime?
Over a period of just 45 days, the footwear retailer and manufacturer donated over 860,000 pairs of its Classic clogs to healthcare workers — a feat made even more impressive given its ideation-to-execution timeline of a mere five days.
For investors, consumer products were a safe bet: a shelter in bad times, a reliable source of growth in better times. The good news for companies is that this dynamic lasted for a very long time.
We will need leadership and direction to ensure that shuttered plants can reopen and those that have stayed open can navigate back to some sense of normalcy.
Just five short months ago, the consumer goods industry was focused on building a supply chain to support the omnichannel era, focusing on four key areas: demand planning, fulfillment, manufacturing, and last-mile delivery. However, since then the industry has been flipped on its head.
Brands must remember that the key success factor isn’t media mix, but rather relevant and appropriate messaging paired with consumer needs and mindsets.
To help keep small retailers open in Latin America during the spread of COVID-19, AB InBev has developed a free online delivery platform so they can offer home delivery of essential consumer goods.
In addition expanding its digital capabilities to accommodate the consumer shift to e-commerce, the company is also exploring third-party relationships to expand its manufacturing capacity.
