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5 Priorities for Getting Back to Work Post-COVID-19

How should consumer goods and services companies approach getting their people back to work safely? Consider five things.

Mondelez International kicked virtual events up a notch with its Sweetest Prom Ever virtual prom party, a Chips Ahoy/Sour Patch Kids collaboration with DJ Steve Aoki.  

How can companies quickly roll out new procedures and safety standards across shifts and sites, validate that workers are executing them correctly, and be able to make further changes on a dime?

Over a period of just 45 days, the footwear retailer and manufacturer donated over 860,000 pairs of its Classic clogs to healthcare workers — a feat made even more impressive given its ideation-to-execution timeline of a mere five days.

Add Impossible Foods to the list of consumer goods companies fast-tracking their DTC strategy as a result of COVID-19.

We will need leadership and direction to ensure that shuttered plants can reopen and those that have stayed open can navigate back to some sense of normalcy.

Just five short months ago, the consumer goods industry was focused on building a supply chain to support the omnichannel era, focusing on four key areas: demand planning, fulfillment, manufacturing, and last-mile delivery. However, since then the industry has been flipped on its head.

Brands must remember that the key success factor isn’t media mix, but rather relevant and appropriate messaging paired with consumer needs and mindsets.

A look at the questions that may help companies recover faster from the COVID-19-fueled consumer-pantry-loading-on-steroids event.

To help keep small retailers open in Latin America during the spread of COVID-19, AB InBev has developed a free online delivery platform so they can offer home delivery of essential consumer goods.

In addition expanding its digital capabilities to accommodate the consumer shift to e-commerce, the company is also exploring third-party relationships to expand its manufacturing capacity.

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