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5 Questions with Mars Wrigley CIO Romain Apert Tackle Data, Disruption & Digital Engagement

Apert shared with CGT how Mars Wrigley is leveraging data during the pandemic, the company’s ongoing commitment to diversity and inclusion, and how it’s reimaging Halloween with a new Treat Town digital experience.

AI a ‘Game Changer’ for L’Oréal as it Explores Live Video Shopping

The beauty company's investment in artificial intelligence and augmented reality are paying off when it comes to consumer engagement, Robert Beredo, chief digital officer of L’Oréal Canada, tells CGT.

Procter & Gamble is growing its partnership with EY to improve its supply chain capabilities during COVID-19’s disruption.

Regularly studying consumer trips and basket-level data in convenience retail could have helped c-store operators recognize the trend and shift their inventory to accommodate consumer buying habits during the pandemic. 

The Kraft Heinz Company bolstered its leadership team as part of the next phase of its turnaround strategy, naming a new president of U.S. sales and a new U.S. chief growth officer.

Beyond reducing costs and simplifying operations, SKU rationalization is playing a vital role in improving the supplier/retailer relationship during an especially complex moment — and it may even pave the way for new innovation.

How did brands overcome extreme pressure on their supply chain to deliver what retailers need at a time of historical upheaval? Success boils down to addressing four fundamental changes in consumer expectations for their food.

AB InBev selects VTEX to power global marketplace and POS functionality, facilitating contactless ordering and delivery in multiple markets across the globe.

It's becoming critical for consumer goods companies to use digital technologies to bring together offline and online operations to better manage their inventory and thereby propel growth.

More retailers are installing Stride Rite’s Fit Zone footwear measurement machines in order to account for social distancing in today’s new retail landscape.

Clorox president Linda Rendle has been elevated to CEO and will join the board of directors, taking the reins as the company navigates the challenges of meeting sky-high demand during the pandemic.

The urgency of accurately forecasting consumer demand has been shoved into the spotlight by COVID-19, and both retailers and CPGs are powering through the pandemic with a renewed focus on intelligent analytics. Implementing a short-term forecast is fundamental in understanding and predicting cha

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