Coronavirus News

Visionaries 2021: Celebrating Today’s Leaders Taking Innovation to New Heights

While some CGs retreated in the face of their new, complicated realities, other innovative leaders welcomed the challenge, fast-tracking technology implementations while not worrying about failing fast. Read about these execs here in CGT's 2021 Visionaries feature.
EY US Future Consumer Index: How a Year of Pandemic Changed Consumers

In the sixth edition of the EY Future Consumer Index, EY’s consumer industry practice explores consumers’ feelings about the COVID-19 vaccine, insights into consumer sentiment one year from the start of the pandemic, and how CPG brands’ growth strategies align with where the consumer is going.

How Lancôme Used Programmatic Advertising to Uplift Brand and Drive Virtual Event Signups

For global beauty brand Lancôme, part of the L'Oréal Luxury Products division, events are intrinsic to its connection with consumers. Here's how the brand was able to make the same impact with a virtual event just as it would with an in-person one, even post-pandemic.
Tyson Foods: Consumer Behavior Stabilizing Among Pockets of Volatility

In its latest earnings call, the food manufacturer is focused on winning with consumers through sustainability, e-commerce, and health and safety.
‘Everybody Wins’: Inside Wolverine Worldwide's Digital Product Testing and Consumer Data Strategy

Wolverine World Wide, the $2 billion-plus footwear and apparel company that includes a dozen brands in its portfolio, is marrying consumer data with digital product testing in order to navigate today’s rocky landscape.
5 Predictions That Will Impact Consumer Goods CIOs Over Next 5 Years

The most recent IDC FutureScape highlights 10 key predictions that will impact IT professionals in the manufacturing industry, including guidance for technology investment priorities.
Sponsored

The Changed Face of Hygiene and CPG

Not only has the Hygiene business exploded, but it’s experienced a shift in consumer habits, creating a chance for brands to move from the kitchen and bathroom into new spaces.
Lessons From COVID-19: 5 Ways CG Companies Can Prepare for Future Disruptions

As COVID-19 has shown, there has never been a better time to upend processes to embark on a digital transformation journey. To strengthen supply chains, CG supply chain planners should look to implement the following strategies.
Hurricane Marketing: Tech as a Compass in Today’s Consumer Goods Storm

This year's Sales & Marketing Report explores how consumer goods companies are evolving their techniques and technologies in order to adapt and grow during a period of extreme disruption.
Hormel Foods’ 2021 Growth Path Looks to Digital and Capacity Investments

Hormel Foods expects to leverage the benefits of its increased capacity — and its experience — as it heads into 2021.
Stockpiling Behavior Holds As Consumers Signal Higher Purchase Intent for Groceries

Consumers around the world intend to spend more on groceries and household goods in the coming weeks, according to a tracker from Deloitte, with both bargain hunting and stockpiling behavior holding steady during the pandemic.
Clorox’s Digital Playbook During COVID-19 Is ‘Us Plus Everyone Else’

Clorox remains head-down on integrating technology through every facet of its business, from employee collaboration to retail execution, as the company navigates unprecedented demand spikes and readies for an eventual post-COVID-19 future.
Rubbermaid Rethinks Thanksgiving Leftovers in New Campaign

Rubbermaid is taking a different product innovation tack for a different kind of Thanksgiving.
Estee Lauder Grows Conversion Rate 10-Fold With Virtual Services

The Estee Lauder Companies is leveraging its digital consumer engagement investments to serve consumers “craving convenience and choice” during the pandemic.