Beyond reducing costs and simplifying operations, SKU rationalization is playing a vital role in improving the supplier/retailer relationship during an especially complex moment — and it may even pave the way for new innovation.
The urgency of accurately forecasting consumer demand has been shoved into the spotlight by COVID-19, and both retailers and CPGs are powering through the pandemic with a renewed focus on intelligent analytics.
Implementing a short-term forecast is fundamental in understanding and predicting cha
Consumer products companies want to move forward, but in many cases, their strategies, priorities and actions are being viewed through a historical lens. Even in the best of times, that approach is flawed — and now, in response to COVID-19, it’s fatally flawed.
Coca-Cola is bringing contactless pouring to its Freestyle beverage machines.
Using any smartphone, consumers can choose and pour a drink from their phone by holding their camera up to a QR code on the machine’s display.