Coronavirus News

‘Everybody Wins’: Inside Wolverine Worldwide's Digital Product Testing and Consumer Data Strategy

Wolverine World Wide, the $2 billion-plus footwear and apparel company that includes a dozen brands in its portfolio, is marrying consumer data with digital product testing in order to navigate today’s rocky landscape.

5 Predictions That Will Impact Consumer Goods CIOs Over Next 5 Years

The most recent IDC FutureScape highlights 10 key predictions that will impact IT professionals in the manufacturing industry, including guidance for technology investment priorities.

Lessons From COVID-19: 5 Ways CG Companies Can Prepare for Future Disruptions

As COVID-19 has shown, there has never been a better time to upend processes to embark on a digital transformation journey. To strengthen supply chains, CG supply chain planners should look to implement the following strategies.

The Changed Face of Hygiene and CPG

Not only has the Hygiene business exploded, but it’s experienced a shift in consumer habits, creating a chance for brands to move from the kitchen and bathroom into new spaces.

Hormel Foods’ 2021 Growth Path Looks to Digital and Capacity Investments

Hormel Foods expects to leverage the benefits of its increased capacity — and its experience — as it heads into 2021.

Hurricane Marketing: Tech as a Compass in Today’s Consumer Goods Storm

This year's Sales & Marketing Report explores how consumer goods companies are evolving their techniques and technologies in order to adapt and grow during a period of extreme disruption.

Clorox’s Digital Playbook During COVID-19 Is ‘Us Plus Everyone Else’

Clorox remains head-down on integrating technology through every facet of its business, from employee collaboration to retail execution, as the company navigates unprecedented demand spikes and readies for an eventual post-COVID-19 future.

Estee Lauder Grows Conversion Rate 10-Fold With Virtual Services

The Estee Lauder Companies is leveraging its digital consumer engagement investments to serve consumers “craving convenience and choice” during the pandemic.

Stockpiling Behavior Holds As Consumers Signal Higher Purchase Intent for Groceries

Consumers around the world intend to spend more on groceries and household goods in the coming weeks, according to a tracker from Deloitte, with both bargain hunting and stockpiling behavior holding steady during the pandemic.

Rubbermaid Rethinks Thanksgiving Leftovers in New Campaign

Rubbermaid is taking a different product innovation tack for a different kind of Thanksgiving.

Hanesbrands Modernizing IT and Supply Chain Tech Stack As Part of Strategic Review

Hanesbrands will look to modernize its technology infrastructure and supply chain technology as it implements a strategic review as part of a multi-year transformation journey.

How Vari’s Digital Transformation Prepped It for a Pandemic-Prompted Sales Surge

The change from DTC to B2B for office furniture retailer Vari was a tremendous shift that required pivoting the company’s strategy, people and technology.

AB InBev Growing B2B Platform — and Focusing On Consumers — to Maintain Momentum

As the beverage company experiences acceleration in adoption of online B2B platforms, e-commerce and digital marketing, its previous investments in these areas are serving it well.

Loud and Clear: Driving Excitement and Visibility During Argo Tea’s Relaunch

Upon relaunching its brand into Walgreens earlier this year, beverage company Argo Tea knew it wanted to really make a splash. An exploration in consumer engagement, however, has resulted in some unintended benefits during the pandemic.