Coronavirus News

5 Questions with Mars Wrigley CIO Romain Apert Tackle Data, Disruption & Digital Engagement

Apert shared with CGT how Mars Wrigley is leveraging data during the pandemic, the company’s ongoing commitment to diversity and inclusion, and how it’s reimaging Halloween with a new Treat Town digital experience.

AI a ‘Game Changer’ for L’Oréal as it Explores Live Video Shopping

The beauty company's investment in artificial intelligence and augmented reality are paying off when it comes to consumer engagement, Robert Beredo, chief digital officer of L’Oréal Canada, tells CGT.

P&G Boosting Supply Chain Potential with Expanded EY Partnership

Procter & Gamble is growing its partnership with EY to improve its supply chain capabilities during COVID-19’s disruption.

Toilet Paper? Who Knew? Using Real-Time Data to Shift Inventory During the Pandemic

Regularly studying consumer trips and basket-level data in convenience retail could have helped c-store operators recognize the trend and shift their inventory to accommodate consumer buying habits during the pandemic.

Kraft Heinz Turnaround Marches On with New Leadership Additions

The Kraft Heinz Company bolstered its leadership team as part of the next phase of its turnaround strategy, naming a new president of U.S. sales and a new U.S. chief growth officer.

Unleash the Power of People - How to Move to a Distributed Workforce in Consumer Goods

view on-demand! The consumer goods industry has always had to navigate a changing and fast-paced landscape. New consumer expectations, emerging trends and technologies are surfacing constantly, introducing different challenges.

The Silver (Stream)lining of SKU Rationalization

Beyond reducing costs and simplifying operations, SKU rationalization is playing a vital role in improving the supplier/retailer relationship during an especially complex moment — and it may even pave the way for new innovation.

Reset to Rebuild: The Influence of the Food Industry in a Low-Touch World

How did brands overcome extreme pressure on their supply chain to deliver what retailers need at a time of historical upheaval? Success boils down to addressing four fundamental changes in consumer expectations for their food.

AB InBev Expedites Global Enterprise Commerce to Keep Up with Demand

AB InBev selects VTEX to power global marketplace and POS functionality, facilitating contactless ordering and delivery in multiple markets across the globe.

Growth in Uncertainty: What Lies Beyond

Consumer products companies want to move forward, but in many cases, their strategies, priorities and actions are being viewed through a historical lens. Even in the best of times, that approach is flawed — and now, in response to COVID-19, it’s fatally flawed.

Seamless Synchronization: Managing Inventory in Today’s CG Industry

It's becoming critical for consumer goods companies to use digital technologies to bring together offline and online operations to better manage their inventory and thereby propel growth.

Stride Rite Footwear Fit Tech Helping the Littlest Social Distancers

More retailers are installing Stride Rite’s Fit Zone footwear measurement machines in order to account for social distancing in today’s new retail landscape.

Clorox Promotes Rendle to CEO as Sales Soar During Pandemic

Clorox president Linda Rendle has been elevated to CEO and will join the board of directors, taking the reins as the company navigates the challenges of meeting sky-high demand during the pandemic.

Mondelez’s Front-Line View Shows Value of Demand Sensing during COVID-19

The urgency of accurately forecasting consumer demand has been shoved into the spotlight by COVID-19, and both retailers and CPGs are powering through the pandemic with a renewed focus on intelligent analytics. Implementing a short-term forecast is fundamental in understanding and predicting cha