Coronavirus News

Is Your Data Ready for the Holiday Season?

Right now, CG firms are having to place big bets on how COVID restrictions will affect consumers’ shopping habits. Here's how they can get their data ready.
COVID-19 Opens the Door To A Fully-Digital Beauty Industry

The beauty industry was forced to rethink their pre-COVID-19 approach and reimagine customer engagement in an entirely new context during the pandemic that will set the tone for the shopping experience for years to come.

Use of Data and Analytics to Drive E-commerce Growth in CPG Post-COVID

With the surge in online grocery shopping, copious amounts of user data is getting generated presenting online CPG businesses with unique opportunities. Here's what CGs can do about it.
Visionaries 2021: Celebrating Today’s Leaders Taking Innovation to New Heights

While some CGs retreated in the face of their new, complicated realities, other innovative leaders welcomed the challenge, fast-tracking technology implementations while not worrying about failing fast. Read about these execs here in CGT's 2021 Visionaries feature.
How Lancôme Used Programmatic Advertising to Uplift Brand and Drive Virtual Event Signups

For global beauty brand Lancôme, part of the L'Oréal Luxury Products division, events are intrinsic to its connection with consumers. Here's how the brand was able to make the same impact with a virtual event just as it would with an in-person one, even post-pandemic.
Sponsored

EY US Future Consumer Index: How a Year of Pandemic Changed Consumers

In the sixth edition of the EY Future Consumer Index, EY’s consumer industry practice explores consumers’ feelings about the COVID-19 vaccine, insights into consumer sentiment one year from the start of the pandemic, and how CPG brands’ growth strategies align with where the consumer is going.
Tyson Foods: Consumer Behavior Stabilizing Among Pockets of Volatility

In its latest earnings call, the food manufacturer is focused on winning with consumers through sustainability, e-commerce, and health and safety.
‘Everybody Wins’: Inside Wolverine Worldwide's Digital Product Testing and Consumer Data Strategy

Wolverine World Wide, the $2 billion-plus footwear and apparel company that includes a dozen brands in its portfolio, is marrying consumer data with digital product testing in order to navigate today’s rocky landscape.
5 Predictions That Will Impact Consumer Goods CIOs Over Next 5 Years

The most recent IDC FutureScape highlights 10 key predictions that will impact IT professionals in the manufacturing industry, including guidance for technology investment priorities.
Lessons From COVID-19: 5 Ways CG Companies Can Prepare for Future Disruptions

As COVID-19 has shown, there has never been a better time to upend processes to embark on a digital transformation journey. To strengthen supply chains, CG supply chain planners should look to implement the following strategies.
Hurricane Marketing: Tech as a Compass in Today’s Consumer Goods Storm

This year's Sales & Marketing Report explores how consumer goods companies are evolving their techniques and technologies in order to adapt and grow during a period of extreme disruption.
Hormel Foods’ 2021 Growth Path Looks to Digital and Capacity Investments

Hormel Foods expects to leverage the benefits of its increased capacity — and its experience — as it heads into 2021.
Stockpiling Behavior Holds As Consumers Signal Higher Purchase Intent for Groceries

Consumers around the world intend to spend more on groceries and household goods in the coming weeks, according to a tracker from Deloitte, with both bargain hunting and stockpiling behavior holding steady during the pandemic.
Rubbermaid Rethinks Thanksgiving Leftovers in New Campaign

Rubbermaid is taking a different product innovation tack for a different kind of Thanksgiving.