Consumers around the world intend to spend more on groceries and household goods in the coming weeks, according to a tracker from Deloitte, with both bargain hunting and stockpiling behavior holding steady during the pandemic.
Clorox remains head-down on integrating technology through every facet of its business, from employee collaboration to retail execution, as the company navigates unprecedented demand spikes and readies for an eventual post-COVID-19 future.
Not only has the Hygiene business exploded, but it’s experienced a shift in consumer habits, creating a chance for brands to move from the kitchen and bathroom into new spaces.
The Estee Lauder Companies is leveraging its digital consumer engagement investments to serve consumers “craving convenience and choice” during the pandemic.
Hanesbrands will look to modernize its technology infrastructure and supply chain technology as it implements a strategic review as part of a multi-year transformation journey.
The change from DTC to B2B for office furniture retailer Vari was a tremendous shift that required pivoting the company’s strategy, people and technology.
Upon relaunching its brand into Walgreens earlier this year, beverage company Argo Tea knew it wanted to really make a splash. An exploration in consumer engagement, however, has resulted in some unintended benefits during the pandemic.
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Reaching customers in the midst of a pandemic and ensuring they are able to get their products with ease is top priority for consumer goods brands and retailers.
Clorox continues to increase spending to expand production capacity for both the near and long term as it seeks to fulfill consumer needs during the pandemic and after.
Shifts in consumer behavior as a result of the pandemic continue to drive sales growth at Procter & Gamble, which reported a net sales increase of 9%, to $19.3 billion, in fiscal Q1.
As the beverage company experiences acceleration in adoption of online B2B platforms, e-commerce and digital marketing, its previous investments in these areas are serving it well.
Under Armour is refining its digital strategy as it moves toward a consumer-direct focus, consolidating its app ecosystem and aligning under a single e-commerce platform.
