The beauty industry was forced to rethink their pre-COVID-19 approach and reimagine customer engagement in an entirely new context during the pandemic that will set the tone for the shopping experience for years to come.
While some CGs retreated in the face of their new, complicated realities, other innovative leaders welcomed the challenge, fast-tracking technology implementations while not worrying about failing fast. Read about these execs here in CGT's 2021 Visionaries feature.
For global beauty brand Lancôme, part of the L'Oréal Luxury Products division, events are intrinsic to its connection with consumers. Here's how the brand was able to make the same impact with a virtual event just as it would with an in-person one, even post-pandemic.
In the sixth edition of the EY Future Consumer Index, EY’s consumer industry practice explores consumers’ feelings about the COVID-19 vaccine, insights into consumer sentiment one year from the start of the pandemic, and how CPG brands’ growth strategies align with where the consumer is going.
Wolverine World Wide, the $2 billion-plus footwear and apparel company that includes a dozen brands in its portfolio, is marrying consumer data with digital product testing in order to navigate today’s rocky landscape.
As COVID-19 has shown, there has never been a better time to upend processes to embark on a digital transformation journey. To strengthen supply chains, CG supply chain planners should look to implement the following strategies.
Consumers around the world intend to spend more on groceries and household goods in the coming weeks, according to a tracker from Deloitte, with both bargain hunting and stockpiling behavior holding steady during the pandemic.