Shifts in consumer behavior as a result of the pandemic continue to drive sales growth at Procter & Gamble, which reported a net sales increase of 9%, to $19.3 billion, in fiscal Q1.
With consumer goods navigating a historic period of disruption, a recent snapshot survey takes the temperature of the reactions and responses from across the industry. We emailed with its creators for greater context around the numbers, including some actionable takeaways.
The CG industry had already been evolving efforts to address new industry trends, and the onset of COVID-19 served as a sharp accelerant for many a company strategy. See where execs are currently focusing their efforts — and where they may need to dedicate more resources.
It’s clear consumption is looking very different than it did just months ago. The crisis has brought with it a reckoning for brands of all kinds, challenging industry leaders and startups alike to reach consumers who are mostly at — or close to — home.
A new study sheds light on key marketplace and consumer trends that suddenly became critical for CG companies to use as they create game plans to respond, recover and thrive beyond the pandemic.
Even before the COVID-19 pandemic, consumer products companies had a strong incentive to get closer to retailers and their end customers — and now that product demand, channel preferences and customer dynamics have rapidly swung in new directions, that need has only grown more vital.
Done properly, a distributed workforce can drive diversity, creativity and profits. Get the hard numbers surrounding the state of CPG workforce, and dig into best practices that can be implemented today.
Apert shared with CGT how Mars Wrigley is leveraging data during the pandemic, the company’s ongoing commitment to diversity and inclusion, and how it’s reimaging Halloween with a new Treat Town digital experience.
The beauty company's investment in artificial intelligence and augmented reality are paying off when it comes to consumer engagement, Robert Beredo, chief digital officer of L’Oréal Canada, tells CGT.
The Kraft Heinz Company bolstered its leadership team as part of the next phase of its turnaround strategy, naming a new president of U.S. sales and a new U.S. chief growth officer.
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The consumer goods industry has always had to navigate a changing and fast-paced landscape. New consumer expectations, emerging trends and technologies are surfacing constantly, introducing different challenges.
