EY US Future Consumer Index: How a Year of Pandemic Changed Consumers

In the sixth edition of the EY Future Consumer Index, EY explores US consumers’ feelings about the COVID-19 vaccine, where they feel they are in life at a year out from the start of the pandemic and the inception of the Index, and what that means for retailers and brands. The article also touches on the recent Consumer Analyst Group of New York’s (CAGNY) annual conference, where many of the major CPG brands gave us a peek under the hood of their growth strategies, and how those strategies align with where the consumer is going.