Data & Analytics

Lego Offers Augmented Play Experiences
An AR-fueled app provides children with an ongoing variety of interactive and experiential play experiences and scenarios related to the brand’s physical products.
Brooks Brothers Launches AI-Powered Optimization Platform
The end-to-end platform does everything from maintaining appropriate stock levels to determining market-specific pricing and measuring promotion results.

Chinese Dairy Operator Digitizes via Siemens PLM

Heilongjiang Feihe Dairy Co. has signed a strategic agreement with Siemens PLM Software to digitize the consumer goods company’s product lifecycle management processes
Packaged Goods Makers Embrace AI-Driven Marketing

Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.
Tip of the Spear Technology: Breinify

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AI-driven consumer engagement tool Breinify.
Nielsen, Microsoft Unveil Strategic Data Alliance

The enterprise solution brings the Nielsen Connect consumer data set to life through the Microsoft Azure intelligent cloud platform.
P&G Moves Toward a Targeted, Automated, Responsive Future

Plans unveiled this month seek to more sharply target marketing activity and improve supply chain preparedness and speed to market.
Tip of the Spear Technology: SmartCart

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: personalized shopping solution SmartCart by Imagr.
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The ABCs of Trade Promotion ROI
What Digital Native, Traditional Brands Can Teach Each Other

Companies at either end of the consumer goods spectrum — traditional vs. new, big vs. small — are trying to emulate the better aspects of each other's practices. Here are some key things they're learning.