Social Storytelling: Improving Consumer ConnectionSuccessful social media storytelling is a sure-fire way to create meaningful and engaging content for current and future buyers. Bring your brand's story to life with these guidelines. Innovation Doesn’t Come in Increments Yasso Serves Pints with Abbott-Action Abbott-Action, Attleboro, Massachusetts, developed a packaging system for Yasso to help introduce its pint category of frozen greek yogurt earlier this year. 7-Eleven, Coca-Cola Tap into World Cup The massive promotion is running across more than 61,000 7-Eleven stores in 14 countries worldwide. Hotshot Coffee Sales Heat Up Via Amazon Following years of limited distribution, the unique "hot coffee in a can" will now sell nationally with Amazon Prime eligibility. Five Ways AR Can Improve Package Design Virtual reality technology can help consumer goods companies improve the packaging value chain in multiple ways. Here's are five. Eight O’Clock Coffee Debuts Augmented Reality Game "The Great Coffee Break" taps into the popularity of physical escape games while giving consumers a chance to win free groceries. HelloFresh Moves into Ahold Supermarkets For the first time, HelloFresh meal kits will be available at retail via 600 Giant Food and Stop & Shop locations. Huggies Offers 'Made By You' Diapers The Huggies Made by You service lets parents and gift givers customize newborn diapers with names, monograms and dates. PepsiCo Bares All in Snacks Buy The deal for Bare Foods Co. expands the company's better-for-you portfolio. First Previous 32 33 34 35 36 Next Last
