Packaging

To promote the launch of a limited-edition Glenlivet Code variety, the brand is challenging Scotch lovers to decode the product's composition via Shazam.

Tom’s of Maine has introduced Whole Care Mouthwash, an all-natural, alcohol-free product that helps fight cavities, strengthen enamel, restore minerals, freshen breath and clean between teeth.

The company moved its Alamo Red sauce brand into the e-commerce realm with a direct-to-consumer website and online shipping-friendly PVC packaging.

Direct-to-consumer startup Kloudes vowed to disrupt the first wave of disruptors that have already driven the traditional mattress marketplace online.

Spurred on by consumer desire and regulatory demand, consumer goods companies are using track and trace technology to innovate their labeling and packaging processes.