Under the 2-year-old SmartLabel initiative, companies are using digital technology to give a growing number of consumers more thorough product information.
To promote the launch of a limited-edition Glenlivet Code variety, the brand is challenging Scotch lovers to decode the product's composition via Shazam.
Tom’s of Maine has introduced Whole Care Mouthwash, an all-natural, alcohol-free product that helps fight cavities, strengthen enamel, restore minerals, freshen breath and clean between teeth.
