Pabst Brewing Taps InnerWorkings for Marketing Execution
Pabst Brewing Co. has entered into a five-year contract with marketing execution firm InnerWorkings to provideretail marketing execution.
The full scope of services covered in the agreement includes branded merchandise, creative services, retail environments and displays, warehousing and logistics, and point-of-sale marketing collateral.
These services will powered by a technology solution to simplify processes, deliver flexibility, and improve transparency. InnerWorkings is charged with reinventing Pabst’s buying process, adding creative resources to support innovation, and advancing the company's migration toward a digital in-store customer experience.
“We needed a transformative solution to more efficiently answer our customers’ needs by optimizing our spend, reducing inventory, and bringing business insights to targeted campaigns with infrastructure for future growth,” said Matt Bruhn, Pabst's chief marketing officer. “InnerWorkings is the right partner to provide creative ideation and operational discipline, and to serve as a steward of our brands.”
“We are excited by the opportunity to elevate Pabst’s marketing impact,” said David Duysen, InnerWorkings’ vice president of business development.