The Path to Purchase Institute is now accepting entries for its 2018 Design of the Times competition, which celebrates the most effective in-store displays and digital activations and recognizes their critical role in shopper marketing initiatives.
After spending 130 years building a global brand, Coca-Cola is prepared to up the ante. The company has embarked on an aggressive 5-year digital transformation journey.
Under the 2-year-old SmartLabel initiative, companies are using digital technology to give a growing number of consumers more thorough product information.
Tom’s of Maine has introduced Whole Care Mouthwash, an all-natural, alcohol-free product that helps fight cavities, strengthen enamel, restore minerals, freshen breath and clean between teeth.
To promote the launch of a limited-edition Glenlivet Code variety, the brand is challenging Scotch lovers to decode the product's composition via Shazam.
