Yasso Serves Pints with Abbott-Action
Abbott-Action, Attleboro, Massachusetts, developed a packaging system for Yasso to help introduce its pint category of frozen greek yogurt earlier this year. Abbott-Action’s design team developed a corrugated cooler pack that included a die-cut tray to contain the frozen pints. The system was insulated with expanded polystyrene pads and a die-cut corrugated box for the dry ice along with a digitally printed master carton. The challenge was to reproduce Yasso’s brand colors and ensure the packaging and product would remain intact during transit for a quality unboxing experience for retail buyers, industry influencers and various media outlets.