Consumer goods companies should stop looking at the various sales channels that are now available and focus more on the one all-important common denominator across them: the consumer.
Great news, everyone: The “Retail Apocalypse” might not be happening after all. Welcome, instead, to the "Retail Renaissance."
A tectonic shift in consumer attitudes toward plastic waste have brands harking back to bygone days when environmental sustainability — like the neighborhood milk man — was standard business practice.
In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.
With accurate data about how our bodies are performing at any moment in time, we’ll be able to eat and drink products that are personalized to satisfy our precise needs.
Increasingly, consumers around the world – younger ones especially – are taking the same approach to how much “stuff” they choose to own.
Despite the disruption, COVID-19 has provided opportunities to create connections with loyal customers. Here are common themes differentiating the CPG brands that are transforming quickly.
Whether buying through retailers, or directly from brands, personalized experiences are proving to be a key ingredient of stronger consumer brand loyalty, and sustainable growth - whether that’s personalizing product recommendations, the products themselves or marketing content.
Industry thought leader Andy Walter offers some final thoughts about the recently concluded Retail and Consumer Goods Analytics Summit, for which he served as chairperson.
Even before the COVID-19 pandemic, consumer products companies had a strong incentive to get closer to retailers and their end customers — and now that product demand, channel preferences and customer dynamics have rapidly swung in new directions, that need has only grown more vital.
Consumer products companies want to move forward, but in many cases, their strategies, priorities and actions are being viewed through a historical lens. Even in the best of times, that approach is flawed — and now, in response to COVID-19, it’s fatally flawed.
Brick and mortar stores are not becoming obsolete. They just need to get a whole lot smarter.
Driven by three major market forces, the industry is on the cusp of a new era of creativity that could usher in unprecedented growth opportunities.
Back from the Consumer Goods Sales and Marketing Summit, Oracle's Michael Forhez and Accenture's Justin Honaman look at five trends driving the industry's digital transformation.
Michael Forhez and Oracle colleague Peter Bambridge discuss the buzziest topics and technologies from recent industry events in Europe.
High performance in any area of life is about identifying – and optimizing – the drivers of success that are relevant to your area of expertise. Want to become an Olympic sprinter? Then you better get to the gym. Want to become a doctor? Then hit the books.
A leading CPG found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Perfect Store strategy is and how it can work for your business.
Hey CGT fans: this one's for you. We have spent the last few months working hard to create a wonderful experience for our readership by completely rebuilding our website from scratch. Our new design is clean, responsive, and easy on the eyes.