Alison Payne Named Heineken USA CMO
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Before Heineken
Prior to joining the company, she spent time with PepsiCo as its VP of global snacks marketing and innovation; the Kellogg Company as VP of global innovation; and Diageo in various marketing roles working with brands such as Guinness, Smirnoff, and Captain Morgan, according to LinkedIn.
Payne was promoted for her 25 years of international experience in marketing, in addition to an innovative mindset and broad experience with various parts of Heineken’s business, according to Timoney.
"Alison is a strong people leader who brings strategic vision, a passion for the beer category, and a proven track record of building brands and delivering results," she said.