New Diageo CEO Dave Lewis to Tackle U.S. Spirits Slump, Increased Tequila Competition

As Lewis takes on the mantle, he will have to contend with the increased market volatility while helping progress Diageo's Accelerate program.

Supply Chain Planning

Hershey, Gallo Advance Decision Intelligence Across the Supply Chain

The two companies discussed their approaches to implementing decision intelligence and AI in the supply chain during a recent event.

Artificial Intelligence

Levi's to Launch 'Super-Agent' as Part of Enterprise-Wide AI Push

The "super-agent" acts as a middleman to individual specialized sub-agents, creating new efficiencies across the business and simplifying complex and repetitive work.

Consumer Goods Sales & Marketing Summit

Elevating Experiences: Learnings From the Consumer Goods Sales & Marketing Tech Summit

From understanding the future of agentic commerce to adapting to shifting consumer mindsets in 2026, CGSM 2025 provided a powerful destination for leaders to share actionable insights on building data-fueled, human-led and AI-enabled enterprises.

Sponsored

Bridging the Trust Gap: Scaling AI in Consumer Goods

For global consumer goods manufacturers, the path to tangible AI business value begins with modernizing digital and data foundations.
AI for Colgate, Value Sizing for Clorox, Shelf Resets for Newell: How CGs are Confronting Consumer Uncertainty

Major consumer goods companies have shifted their strategies as they look to court a cautious consumer.
PepsiCo Laying Off 500 Workers at Orlando Facility

The food giant will close two manufacturing facilities in Florida on May 9.
Essity Teams With Accenture, Microsoft on Enterprise-Wide Agentic Implementation

Essity will begin by overhauling its procurement and finance operations, using a cross-functional approach for continuous improvements as it trials solutions.
Sargento Announces Key Leadership Appointments in IT, Strategic Planning

The new hires strengthen the company's goal to scale growth in the food industry while advancing its digital transformation.
Hershey Names Amy Roe VP of Consumer, Commercial Intelligence

The new hire will champion insight-based decision-making across the company.
Kellanova, Danone, Breakthru Beverage Discuss How to Build Consumer-Centric Operating Models

When consumer expectations shift as quickly as digital trends, operationalizing a consumer-centric strategy is one of the most pressing challenges for global brands.
Calypso Lemonade, Mela Watermelon Water, Health-Ade, So Good So You: Beverage Brands Optimize On-Shelf Execution

The brands gain increased visibility into inventory performance, providing field teams with real-time data.
How E.l.f. Beauty Is Pushing Boundaries at the Intersection of Data, Humanity, Intelligent Technology

E.l.f. Beauty’s chief digital officer, Ekta Chopra, shares how the brand continues to defy convention by fusing AI, data, and creativity to shape a purpose-driven future.
How CIDO Guy Peri Leads McCormick's Digital Transformation

During his yearlong tenure, the transformation strategy has only grown sharper, increasingly focused on consolidating complexity.
How Georgia-Pacific Invests in RGM Optimization to Sustain Growth

The company had reached a point where it realized it needed to leverage more robust tools to help stay ahead of shifts.

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2025 CGT Sales & Marketing Tech Study

CGT’s annual survey of the technologies, strategies and processes being used for sales and marketing finds AI moving to the mainstream at a time when customer journeys are becoming more complex.

Artificial intelligence has caused a seismic shift in the consumer goods sector, with AI agents promising to further enhance customer experiences and save time by automating processes for greater operational efficiency and strategic decision-making.

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Consumer Goods Technology hosts two annual events to meet all of your needs, whether you are interested in analytics, sales and marketing, or other topics! Get a head start by saving the below dates in your calendar today, and subscribe to our free newsletters to stay up to date on our events and editorial content.

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Featured Blog Series

AWS Blogs
- 9/10/2025
  Streamline Certificate of Analysis Processing with Generative AI
  Use generative AI to automate certificate of analysis processing
- 7/1/2025
  US Foods, Where’s My Truck | How AI Transformed Delivery Tracking
  Accurate delivery timing isn’t only a convenience, it’s a business necessity.
Veeva Systems
- 11/18/2025
  Bridging the Trust Gap: Scaling AI in Consumer Goods
  For global consumer goods manufacturers, the path to tangible AI business value begins with modernizing digital and data foundations.
- 10/28/2025
  Nestlé’s Smart HACCP Transformation
  Unifying 3,000 global plans to bring food safety into the digital era.

Nominate Today: 2026 Data Leadership Awards Program Kicks Off

New Diageo CEO Dave Lewis to Tackle U.S. Spirits Slump, Increased Tequila Competition

Hershey, Gallo Advance Decision Intelligence Across the Supply Chain

Levi's to Launch 'Super-Agent' as Part of Enterprise-Wide AI Push

Elevating Experiences: Learnings From the Consumer Goods Sales & Marketing Tech Summit

Bridging the Trust Gap: Scaling AI in Consumer Goods

AI for Colgate, Value Sizing for Clorox, Shelf Resets for Newell: How CGs are Confronting Consumer Uncertainty

PepsiCo Laying Off 500 Workers at Orlando Facility

Essity Teams With Accenture, Microsoft on Enterprise-Wide Agentic Implementation

Sargento Announces Key Leadership Appointments in IT, Strategic Planning

Hershey Names Amy Roe VP of Consumer, Commercial Intelligence

Kellanova, Danone, Breakthru Beverage Discuss How to Build Consumer-Centric Operating Models

Calypso Lemonade, Mela Watermelon Water, Health-Ade, So Good So You: Beverage Brands Optimize On-Shelf Execution

How E.l.f. Beauty Is Pushing Boundaries at the Intersection of Data, Humanity, Intelligent Technology

How CIDO Guy Peri Leads McCormick's Digital Transformation

How Georgia-Pacific Invests in RGM Optimization to Sustain Growth

Subscribe to our Newsletter!

2025 CGT Sales & Marketing Tech Study

Explore CGT's Events

Featured Blog Series

Streamline Certificate of Analysis Processing with Generative AI

US Foods, Where’s My Truck | How AI Transformed Delivery Tracking

Bridging the Trust Gap: Scaling AI in Consumer Goods

Nestlé’s Smart HACCP Transformation

BECOME A SPEAKER AT ANALYTICS UNITE 2026

AI for Colgate, Value Sizing for Clorox, Shelf Resets for Newell

PepsiCo Unveils Revamped Corporate Brand Identity