Technology Innovation

While many manufacturers worry adopting Trade Promotion Optimization will replace their investment in TPM, a true TPO will bring out the best in both tools.

Apparel company American Apparel will soon offer on-demand delivery to US customers. Find out how the company will get apparel basics to your doorstep in an hour.

This section is diverse, with suggested uses of data ranging from price management to product transparency, but the themes of integration and visibility are still the most prevalent. Many analytics initiatives began in sales or marketing, and this area is therefore slightly ahead of the game in adoption and sophistication.

CGT asks Justin Honaman, SVP Digital Solutions at Moxie USA, to unveil his predictions for trends in sales and marketing.

While this section has always included data as a key initiative, by focusing our question wholly on data and analytics, new issues have been raised that cross departmental silos. While the potential benefits of strategic data initiatives are motivating many organizations to take action, concerns around integration and talent are important to note.

PepsiCo's Gatorade brand is working on a microchip-fitted smart cap bottle and sweat patch provide its owners digital updates. Find out what the new technology will communicate to thirsty consumers.

What strategy is best when entering new markets? This months Straight Talk debunks myths commonly encountered, focusing on operating models and technology solutions.

Danger ahead for manufacturers: 76% operate without a Chief Supply Chain Officer.