Technology Innovation

Consumer goods companies should stop looking at the various sales channels that are now available and focus more on the one all-important common denominator across them: the consumer.

The unique venue boasts an exclusive collection of rare whiskies along with guided tastings and virtual educational experiences.

Plans unveiled this month seek to more sharply target marketing activity and improve supply chain preparedness and speed to market.

Companies at either end of the consumer goods spectrum — traditional vs. new, big vs. small — are trying to emulate the better aspects of each other's practices. Here are some key things they're learning.

The pasta sauce brand's Mrs. Rinaldi icon will speak to shoppers right from packaging through an augmented reality app.

Users now can give their printers voice commands through an Alexa "skill" aligned with the Epson Connect smart home service. 

The digital tool lets consumers use mobile devices to virtually test more than 40 shades of hair color in a life-like simulation. 

Accenture's Laura Gurski breaks down three technology trends that are helping consumer goods companies become modern, connected enterprises.