Research and Reports

The Evolving State of Revenue Growth Management
As the market evolves thanks to changing consumer habits, supply chain woes, inflation, and increased competition, CGs must alter their RGM approach. Benchmark your strategies and tactics against your peers and discover where the leaders are making big tech bets.
Consumer Data and the DTC Transformation
To understand the role and value of consumer data in today’s DTC models, CGT polled its audience to learn how technology is being implemented, the areas of opportunity, and where CGs are investing. Learn insights garnered from the findings, as well as market outlooks and success stories from both traditional CGs and digital natives.

The New Tech Empowering Retail Execution

Today's manufacturers need to be quicker and nimbler in their decision making, while the data generated and shared through peak REX helps retailers make better decisions and simultaneously demonstrates the value of their partnerships. Learn how CGs should evolve their REX tech stack to stay competitive.
Sponsored

Readying Your Retail Execution Teams & Technologies for Tomorrow’s Consumer

Learn the ins and outs when it comes to the challenges of sticking with legacy tech, as well as the signs consumer goods companies should look for when it’s time to explore an upgrade.
Sponsored

Learn How this Beverage Company Slashed Stock-outs to Scale into New Markets

When a global beverage company sought to enter a strategically important market — driven by rising awareness, demand and maturity in the region — it knew it needed to first improve supply chain inefficiencies. Learn more.
Standout SMBs 2022

The small- and medium-sized businesses — classified as companies with less than $1 billion in revenue — that are growing through a fierce dedication to consumers and invention (and sometimes a bit of scrap).
Sponsored

Digital Transformation for Physical Product Companies – How to Make it Happen

How will digital transformation solve your customers' biggest problems? Many brands in physical product categories have already asked and addressed this question. Those that have not may be missing an opportunity for growth. The ‘Product+’ playbook from Cambridge Consultants is a crucial guide to creating new value through digital.
Future-Proofing Consumer Goods Through DTC

CGT delved into the state of DTC maturity with the help of an industry expert, parsing through the benefits of today’s DTC relationships and how they can future-proof a business during a time when the strategies are anything but one-size-fits-all.
Sponsored

How Major Consumer Goods Companies Can Maximize Profits On Amazon

Merchants scrambling for prominence on Amazon succeed when they choose the right Amazon program, pull the right levers to optimize growth, profit, and cash flow, work with a closed-loop system, and build in Amazon-specific analytics.
Sponsored

Leveraging First-Party Data in a Post-Cookie World

The end of tracking cookies is just one mark of a rapidly evolving consumer privacy landscape that’s putting pressure on brands to cultivate direct relationships with consumers. These best practices for leveraging first-party customer data will help brands adopt the customer-centric approach they’ll need to market in this complex new world.