Nielsen hopes the acquisition will improve its ability to process large datasets while providing access to more proprietary data from advertisers, publishers and retailers.
Perhaps the most daunting challenge about data & analytics is finding those “unicorn” interpreters: the executives who can look at the data, see an insight, and then be able to clearly explain it to upper management.
For consumer product companies, science fiction is no longer science fiction. Imagine receiving a delivery of laundry detergent because your washing machine told Amazon you need it.
