Preparing for a Decade of DisruptionFor consumer product companies, science fiction is no longer science fiction. Imagine receiving a delivery of laundry detergent because your washing machine told Amazon you need it. 2017 Data & Analytics SolutionsCGT presents a comparison chart of data and analytics solution providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment. The Downside of Not Personalizing Content With advances in artificial intelligence and machine learning, there’s no reason not to personalize — unless you actually want to imperil your brand's business. Read CGT's August Edition Online The August 2017 digital edition of CGT takes a deep dive into data & analytics. Managing Trade Data During M&As The realities of bringing two distinct organizations together means bringing together unique systems and data configurations. Disrupting the Consumer Experience For decades, shopping was all about "bigger is better." But consumer expectations have changed as new technologies have emerged. Today's Consumer: How Did We Get Here? Shopper data pro Ron Lunde joins Oracle's Michael Forhez to examine the data challenges currently facing consumer goods companies. Terrell Joins GSK to Head up Digital, Technology The former Walmart CIO has "a company-wide remit to transform how new technologies are used to improve performance." Hormel Foods Hires Digital Leader Stephen Koven will be responsible for developing digital strategies and leading teams to build sales and marketing plans. Event Preview: Andy Walter on the Keys to E-Commerce Success Former P&G executive Walter previews key issues to be discussed at the upcoming Path to Purchase Expo symposium on e-commerce. First Previous 162 163 164 165 166 Next Last
