Research and Reports

2014 Social Media Solutions
CGT pulled together a comprehensive listing of technology solution providers that can help meet the modern-day consumer goods company's social media platform, monitoring, measurement and engagement needs.
Straight Talk: TPM Reality Check
Is TPM still relevant? Or are companies already getting the most out of their trade spend? CGT gathered thought leaders to assure you that TPM is providing immense value, particularly when an interdisciplinary approach is implemented that integrates multiple sources of data.

Emerging Markets Bootcamp

The consumer goods industry in North America, grappling with intense market saturation, has seen a significant transition into the emerging markets playing field. Two subject matter experts pinpoint the nuances that must be addressed from both a strategic and tactical standpoint when entering and operating in emerging markets.
2014 SALES AND MARKETING REPORT

Brand new research from CGT and IDC Manufacturing Insights examines the substantial progress that consumer goods companies are making in the areas of trade promotion management, downstream data, consumer engagement and S&OP.
2014 Visionaries

CGT proudly presents its newest class of Visionaries; 11 consumer goods professionals who are shaping the future of their companies with unprecedented business and technology initiatives.
2014 Customer Management Solutions

A comparison chart of solution providers to the consumer goods industry in the areas of CRM, TPM, TPO, Salesforce Mobility, etc. Plus, experts discuss new technologies, the retailer-supplier relationship and incorporating big data for better customer insights.
Experts Debunk S&OP Myths

Many early adopters of demand-driven strategies found that focusing on S&OP enabled substantial operational improvements. Yet, there are still many myths that prevent practitioners from incorporating data and technology. Let our experts help you wade through the falsehoods to adopt best-in-class practices.
2014 Data & Analytics Solutions

A comprehensive listing of solution providers that support the collection, aggregation, storage, analysis and integration of valuable data.
Experts Debunk Emerging Market Myths

Doing business as usual won't cut it in emerging markets as many organizations are challenged by myths surrounding consumer needs. In this month's Straight Talk, experts provide guidance on the new approaches necessary and how retail execution and mobility are essential capabilities in these new markets.
Experts Debunk Outsourcing Myths

Outsourcing is one of the most misunderstood investments that the competitive consumer goods company wrestles with. When it first became popular, it was generally a defensive tactic meant to reduce costs. Today, however, it has morphed into a strategic business driver.