Research and Reports

2015 Shopper Experience Study
Find out in this shopper-based study why retailers need to focus on the one true channel, which is the shoppers experience with you.
2015 Social Media Solutions
A comprehensive listing of solution providers that can help fill your company's social media platform, monitoring, measurement and engagement goals. Plus, experts dive into new marketing strategies, the best governance models for internal collaboration, and real-world social media success stories.

Trends in Experiential Marketing

Agency executives identify engagement content, mobile apps, Millennials and technology as driving forces in this evolving discipline.
2015 Sales & Marketing Report

Brand new research from CGT and IDC Manufacturing Insights provides a progress update for the consumer goods industry in the areas of trade promotion management, downstream data, analytics, S&OP and more.
2015 Visionaries

CGT is proud to present the 2015 class of Visionaries. These are seven of the brightest minds in the industry, leading their companies down the path to success. Whether nominated by peers, partner companies -- and even competitors -- the executives featured here all exemplify the term "visionary" and will inspire you to action as you read about their accomplishments.
2015 Shopper Marketing Effie Winners

Effie Worldwide and the Path to Purchase Institute celebrated the winners of the 2015 Shopper Marketing Effie Awards on March 17 at the Shopper Marketing Summit. Thirteen campaigns received gold, silver or bronze awards after being judged best in class by several juries of marketing executives. We present summaries of the winning campaigns in the following case studies.
2015 Customer Management Solutions

A comparison chart of solution providers to the consumer goods industry in the areas of CRM, TPM/TPO, Salesforce Mobility, etc.
2015 Data & Analytics Solutions

A comprehensive listing of solution providers that support the collection, aggregation, storage, analysis and integration of valuable data.
2015 Supply Chain Planning Solutions

A comparison chart of solution providers to the consumer goods industry in 2015.
Readers' Choice Survey 2015

Now in its 15th year, CGT's readers voted for their top solution and service providers in 13 areas of investment opportunity. These short lists, and accompanying commentary from experts and analysts, can help guide decision makers in their quests to find innovative technology and service providers that deliver a competitive edge in the game for consumer loyalty.