Research and Reports

Straight Talk: Experts Debunk Myths Around Mobility
Mobility is still new enough to create a lot of confusion around capabilities, with some claiming it is easy to develop enterprise-level applications that seamlessly run on all platforms and devices while integrating with back-office data. Others will tell you that ROI is difficult to attain. Let our experts help you wade through the hype and understand the true potential of mobile technology.
The Reputation Imperative
As much as reputation leaders (most frequently the senior communicator, chief marketing officer or the head of business strategy) would like to be able to tell CEOs and board members that everything is under control, the fact is when it comes to stakeholder relationship management, everything is not under control. Although most companies agree that reputation management is important, relatively few have figured out what to do about it.

2013 Tech Trends Report

CGT and Gartner Inc. bring you the latest data on technology adoption and trends in the consumer goods industry. Topics include downstream data, S&OP, digital marketing, innovation and a look at retailer attitudes toward emerging technology trends.
2013 Supply Chain Execution Solutions

A comparison chart of solution providers to the consumer goods industry in the areas of transportation management, warehouse management and more.
2013 Consultant & IT Services

A comprehensive listing of consultancies that help to solve business and technology challenges for competitive consumer goods companies.
2013 Product Innovation Solutions

A comprehensive listing of solution providers in the areas of new product development, introduction, launch and more.
2013 Retailer/Supplier Shared Data Study

For the fourth year now, CGT and RIS News surveyed consumer goods and retail executives to compare year-over-year sentiment toward data sharing adoption.
Straight Talk: Experts Debunk TPM Myths

This first edition of CGT's new Straight Talk series provides clarity around big misconceptions in Trade Promotion Management, where myths run rampant and lead to a resignation amongst suppliers that trade is a cost of doing business and basic spreadsheets will suffice. Nothing could be further from the truth.
2013 Social Media Solutions

A comprehensive listing of solution providers that can help fulfill your company's social media platform, marketing, monitoring, measurement and engagement goals. Plus, a summary of how General Mills, P&G and Walmart are using social media solutions to supercharge their digital marketing initiatives.
4th Annual Shopper Experience Study

2,500 consumers provide insights on shopper preferences. Learn how the retailing paradigm shifted from serving many customers to serving each individual shopper.