Research and Reports

Straight Talk: Experts Debunk TPM Myths
This first edition of CGT's new Straight Talk series provides clarity around big misconceptions in Trade Promotion Management, where myths run rampant and lead to a resignation amongst suppliers that trade is a cost of doing business and basic spreadsheets will suffice. Nothing could be further from the truth.
2013 Social Media Solutions
A comprehensive listing of solution providers that can help fulfill your company's social media platform, marketing, monitoring, measurement and engagement goals. Plus, a summary of how General Mills, P&G and Walmart are using social media solutions to supercharge their digital marketing initiatives.

4th Annual Shopper Experience Study

2,500 consumers provide insights on shopper preferences. Learn how the retailing paradigm shifted from serving many customers to serving each individual shopper.
2013 Sales & Marketing Report

Technology adoption is driving dramatic change in sales and marketing. New research from CGT and IDC provides progress updates on improvements in TPM, D2C, S&OP and more.
2013 Consumer Goods Visionaries

CGT presents the new class of Visionaries 11 consumer goods leaders who are shaping the future of their companies with unprecedented business and technology initiatives. Ranging from senior executives at major firms to pioneers at innovative mid-market companies, the 2013 Visionaries share inside details on how they are collaboratively bringing big picture ideas to life.
2013 Customer Management Solutions

A comparison chart of solution providers to the consumer goods industry in areas including CRM, TPM, TPO, SFA, etc. Plus, industry experts address customer- and consumer-facing trends and challenges.
2013 Data & Analytics Solutions

A comprehensive listing of solution providers that support the collection, aggregation, storage, analysis and integration of valuable data.
2013 Supply Chain Planning Solutions

A comparison chart of solution providers to the consumer goods industry in 2013. Plus, industry experts address market trends and challenges, demand planning, sales and operations planning (S&OP), consumer loyalty and much more.
Introducing CGT's Executive Council

Find out how a new group, co-chaired by two highly respected industry thought leaders, is reaffirming CGT's commitment to the consumer goods community.
Readers' Choice Survey 2013

For the 13th year in a row, CGT's readers took to the polls to elect their preferred solution and service providers.