The 10th annual Consumer Goods Technology Tech Trends Study shows an unrelenting push for operational excellence and a commitment to continued investment in technology to improve business processes. Balancing customer demands with the realities of increasingly complex supply chains and increased costs has forced the industry to get closer to customer and consumer insights to more proactively meet demand. This study will touch upon the critical business processes and enabling technologies that are helping to meet those needs, including supply chain, customer management, new product development, performance management and the retail perspective.
\nWhat makes this study so valuable is the analysis that our partner AMR Research provides. Until April when I joined CGT, I was part of the team at AMR Research that provided the industry perspective and wrote the commentary, and it has given me great pleasure to once again work with the talented analysts at AMR to bring these insights to the marketplace.
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Consumer goods (CG) companies continue to the lead manufacturing segments in employing demand-driven processes. While supply chain-oriented business and technology efforts still remain a priority within CG companies, demand-facing processes, technologies and the IT funds to support them are catching up.
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As CG companies continue to forge ahead with more demand-driven initiatives, sales and marketing executives are grabbing a bigger piece of the overall budget. However, with more responsibility comes more scrutiny. Companies are holding the front office more accountable for their ability to measure and prove the effectiveness of promotions, and to increase profitability, not just revenue. At the same time, growing channels such as the Web, combined with increasing volumes (but not necessarily increasing quality) of downstream data, have raised complexity to the next level.
","alternateLabel":"Research","teaserImage":{"id":799,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/SMR-2006.jpg?itok=0hQPOq7d","width":100,"alt":"","height":138},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"Readers' Choice Survey 2007","id":15557,"bundle":"article","summary":"For the seventh consecutive year, CGT is proud to present our annual Readers' Choice rankings.","showSummary":null,"url":"/readers-choice-survey-2007","date":"2007-01-01T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":null,"topics":[{"name":"Business Intelligence (BI)","url":"/business-intelligence-bi"},{"name":"Cover Story","url":"/cover-story"},{"name":"Readers' Choice","url":"/readers-choice"}],"attachedFiles":[]},{"title":"Sustainability","id":15598,"bundle":"article","summary":"Responsible business practices; being \"green\"","showSummary":null,"url":"/sustainability","date":"2006-12-01T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":null,"topics":[{"name":"Special Reports","url":"/special-reports"}],"attachedFiles":[]},{"title":"Consumer Goods Registry 2006","id":15608,"bundle":"article","summary":"CGT presents our annual 100 Consumer Goods Registry, which was developed to provide you with a glimpse into the leaders across major consumer goods verticals. ","showSummary":null,"url":"/consumer-goods-registry-2006","date":"2006-11-01T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":null,"topics":[{"name":"Top 100 Consumer Goods Companies","url":"/top-100-consumer-goods-companies"}],"attachedFiles":[]},{"title":"Global Data Synchronization ","id":15648,"bundle":"article","summary":"New report validates and quantifies benefits ","showSummary":null,"url":"/global-data-synchronization-0","date":"2006-09-01T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":null,"topics":[{"name":"Special Reports","url":"/special-reports"}],"attachedFiles":[]},{"title":"Buying software","id":15679,"bundle":"article","summary":"How CG companies can manage project expectations ","showSummary":null,"url":"/buying-software","date":"2006-08-01T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":null,"topics":[{"name":"Special Reports","url":"/special-reports"}],"attachedFiles":[]},{"title":"A Best Practices Approach to Buying Enterprise Software ","id":15675,"bundle":"article","summary":"Software selection is science, not art. It is a solid process with a beginning and an end. ","showSummary":null,"url":"/best-practices-approach-buying-enterprise-software","date":"2006-08-01T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":null,"topics":[{"name":"Special Reports","url":"/special-reports"}],"attachedFiles":[]}]},"title":"Research and Reports","contentParagraphs":null,"sections":null};
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})();Research and Reports | Consumer Goods Technology
Tenth annual Consumer Goods Technology Tech Trends Study shows an unrelenting push for operational excellence and a commitment to continued investment in technology to improve business processes.
CGT presents our annual 100 Consumer Goods Registry, which was developed to provide you with a glimpse into the leaders across major consumer goods verticals.