Research and Reports

How will digital transformation solve your customers' biggest problems? Many brands in physical product categories have already asked and addressed this question. Those that have not may be missing an opportunity for growth. The ‘Product+’ playbook from Cambridge Consultants is a crucial guide to creating new value through digital.

CGT delved into the state of DTC maturity with the help of an industry expert, parsing through the benefits of today’s DTC relationships and how they can future-proof a business during a time when the strategies are anything but one-size-fits-all.

Merchants scrambling for prominence on Amazon succeed when they choose the right Amazon program, pull the right levers to optimize growth, profit, and cash flow, work with a closed-loop system, and build in Amazon-specific analytics.

The end of tracking cookies is just one mark of a rapidly evolving consumer privacy landscape that’s putting pressure on brands to cultivate direct relationships with consumers. These best practices for leveraging first-party customer data will help brands adopt the customer-centric approach they’ll need to market in this complex new world.

Integrating new data sources into the ERP is a key part of launching a DTC channel. But it comes with challenges, including tax compliance. Find out how to make integration go smoothly so you can deliver the seamless customer experience consumers demand.

CGT ranks the top 100 publicly owned consumer goods companies based on their annual revenue.

Manufacturing is changing as a result of digitalization, and consumer products companies must adapt in order to remain competitive, or risk being left behind in the wake of the transformation. Learn how to reach new heights by leveraging IIoT-powered manufacturing intelligence, edge computing, and low-code application development.

Short-term inventory fluctuation, excessive manual touchpoints and other supply chain challenges faced by CGs can be overcome by leveraging trade execution analytics. Learn more here.