Research and Reports

AI is being implemented industry-wide, but there's some confusion over how CGs can best leverage the tech, and if they have the appropriate IT infrastructure to support growth. Read on to understand the potential of AI and learn how CGs are overcoming some of its biggest hurdles.

How can a company leverage the flood of new consumer data generated throughout an organization? Get a step-by-step framework, including details on how CPGs like AB InBev, General Mills, and Mondelez are having success.

A poor loyalty initiative can actually work against your brand, creating a transactional mindset among customers. Here are some ways to avoid this trap, and drive loyalty as an outcome.

Crippling marketplace turmoil has put a spotlight on inventory disruptions and made supply chain resilience the number one priority for consumer goods companies. Discover how leading companies are advancing their supply chains and how you can do the same.

As CGs delve more deeply into forming direct relationship with consumers, it's become readily apparent that there is no one-size-fits-all strategy. But given the far-reaching benefits that leveraging today's new sources of consumer data can bring, doing nothing is no longer an option.

Traditional loyalty programs are impersonal, emphasizing transactional rewards. Today’s advanced analytics let retailers create relevant, customized offers. This data-informed, customer-first approach drives shopper engagement and ongoing allegiance.

One CG boosted partner network visibility by 60%, while another reduced stockouts by 15% to 20%--all thanks to a cloud-based data exchange platform.

There’s never been a better time for brands to rethink their online selling strategies. In the wake of major changes in the e-commerce industry, consumers continue to seek out their favorite brands on marketplaces. One of the best ways to reach these consumers is through e-commerce marketplaces. .