Research and Reports

As the market evolves thanks to changing consumer habits, supply chain woes, inflation, and increased competition, CGs must alter their RGM approach. Benchmark your strategies and tactics against your peers and discover where the leaders are making big tech bets.

To understand the role and value of consumer data in today’s DTC models, CGT polled its audience to learn how technology is being implemented, the areas of opportunity, and where CGs are investing. Learn insights garnered from the findings, as well as market outlooks and success stories from both traditional CGs and digital natives.

Learn why establishing DTC relationships will be crucial for unlocking new opportunities, what CGs should be mindful of, and overcoming some of today's biggest obstacles.

Learn how consumer goods companies are making pricing decisions when relying upon historical data and behavior patterns is no longer a sure bet, and what the future of pricing and promotion innovation might look like.

Today's manufacturers need to be quicker and nimbler in their decision making, while the data generated and shared through peak REX helps retailers make better decisions and simultaneously demonstrates the value of their partnerships. Learn how CGs should evolve their REX tech stack to stay competitive.

Learn the ins and outs when it comes to the challenges of sticking with legacy tech, as well as the signs consumer goods companies should look for when it’s time to explore an upgrade.

The small- and medium-sized businesses — classified as companies with less than $1 billion in revenue — that are growing through a fierce dedication to consumers and invention (and sometimes a bit of scrap).

When a global beverage company sought to enter a strategically important market — driven by rising awareness, demand and maturity in the region — it knew it needed to first improve supply chain inefficiencies. Learn more.