Building Advanced Analytics into TPx

Esther Shein
Contributing Writer
Esther Shein

With the pandemic somewhat in the rearview mirror, consumer goods companies are forging ahead with digital transformations, especially to glean insights and analyze trade promotion data for better decision-making.

But even with digitization, trade promotions remain somewhat of a black hole, and CPG companies cannot always gauge their effectiveness due to a lack of transparency on their impact on sales and profitability. They need processes and analytical capabilities to actively manage their trade promotion programs.

Learn how TPx has evolved and how consumer goods organizations can build advanced analytics — and the necessary teams — to maximize their promotions’ effectiveness.