With persistent supply chain pressures and rapid market growth, it’s more important than ever for CPG manufacturers to build resilience into the supply chain.
Consumer data is one of the key currencies fueling growth today. In this exclusive Q&A, Danica Konetski, industry principal, consumer packaged goods, Treasure Data, outlines steps brands can take to create a connected data strategy and gain a more holistic view of what consumers want.
Expert analysis, key takeaways and case studies that underscore the current and future impact of Sales & Marketing strategies across the consumer goods landscape.
With a higher degree of mandates from retailers, corporate legislation like Sarbanes-Oxley and a crowded product marketplace, it would appear that the consumer goods landscape is an unforgiving atmosphere full of revenue roadblocks.
Consumer Goods Technology and AMR Research conducted a study to gather detailed feedback regarding enterprise IT spending focused on the consumer products industry within the United States.
