Research and Reports

Redefining Success: Benchmarking Technology Investments in Consumer Goods Sales and Marketing
The 2023 Sales & Marketing Study explores the technology investments, opportunities, and challenges in the consumer goods industry.
AI in Marketing and Fashion’s Front-Row Seat to Data-Driven Innovation
Delve into the exciting intersection between retail, consumer goods, AI, marketing, and fashion, and learn how companies are strategically positioning themselves at the forefront of these innovations.
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Getting Granular On AI in Marketing
Dig into how this technology is different from existing tools, some recent and exciting use cases, and some of the biggest misconceptions about the use of generative AI.
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Practical Strategies Reaping Real Benefits With AI in Marketing
Dig into the importance of AI in marketing and explore practical, value-creating applications of the latest buzzworthy AI tools.
Beyond the Hype: How AI is Reshaping Retail & CPG Marketing
Learn how leading brands like Coca-Cola, Amazon, Colgate-Palmolive, Wayfair, Albertsons, and more are trailblazing new path through the innovative use of generative AI, and gain an understanding of the broader opportunities and challenges of AI in marketing.
Crisis to Continuity: Building A Blueprint For Resilient CPG Supply Chains
Learn how Mars is getting ahead of the next disruption through the use of digital twins, and tuck away this tip sheet to improve your own supply chain resiliency.
CGT Visionaries Shortlisted in Eddie & Ozzie Awards
CGT has been named a finalist in the Folio: Eddie & Ozzie Awards, the annual program recognizing excellence in editorial content and design across all formats.
IT Integration Playbook: Building Organizations To Be Change-Ready
Learn how consumer goods companies and retailers like Kimberly-Clark, ConAgra, Walmart, and more are creating agile, adaptable organizations through new ways of thinking and new technologies.
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Perfecting IT Integration to Achieve Faultless Functional Alignment
In this executive Q&A, Mark Simon, VP of strategy at Celigo, outlines how companies can put seamless IT integrations in place while fostering greater collaboration and alignment in the process.
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Revving up Retail Execution: Setting up the Metrics for Smart Tech Investments
Get details on practical ways to accurately track and assess the ROI of retail execution investments, and learn examples of the technologies enabling businesses to gain greater visibility into operations in the field.