Just five short months ago, the consumer goods industry was focused on building a supply chain to support the omnichannel era, focusing on four key areas: demand planning, fulfillment, manufacturing, and last-mile delivery. However, since then the industry has been flipped on its head.
Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.
Today’s consumer goods industry is operating in an era defined by global, digitally connected shoppers who are demanding personalization and innovation. In response, Oracle offers an adaptable cloud-based model for accelerated technology realization across the enterprise.
With only 40% of trade promotion dollars delivering a positive ROI, optimizing efficiency is a critical initiative for consumer goods companies, who are under intense pressure to improve their historical performance levels.
This in-depth IDC report outlines the seven biggest challenges in consumer goods today, a new model for engaging directly with consumers, why supply chain visibility is key to consumer engagement, and how to digitally transform your consumer goods business.
Quality and timeliness of product content are among the most critical factors in e-commerce success for consumer goods. However, the digital image creation process at many companies is still overly complex and far too slow.
Omnichannel. It’s become the standard approach to retail. The lines between e-commerce, physical stores and mobile have so blurred that the consumer no longer makes a distinction. This white paper from EY explains what consumer goods companies must do to follow suit.
A staggering $10 billion in excess inventory is held to buffer against poor On-Time In-Full (OTIF) performance. Learn how retailers and suppliers can fix this and dramatically improve service while lowering costs.
The number of product images needed for e-commerce and social media increases each year. As a consumer packaged goods marketer, how do you create images at scale, and quickly — all while staying in budget? This white paper explains what top brands are doing to solve this challenge.
This white paper from Hexaware examines some of the new age IT infrastructure services that solution partners can provide to help retailers deliver the "phygital" experiences needed to satisfy increasingly demanding consumers.