The Consumer Products Industry Business Unit from SAP collaborated with the Deloitte Consumer Industries team to measure the impact of the COVID-19 pandemic and its economic implications on the consumer products (CP) industry.
Learn how programmatic commerce helps supply chain partners use advanced algorithms to drive product innovation, with implications for fulfillment, inventory management, production and all other upstream activities including sales and marketing.
It's never been more important to understand where consumers are spending their time and money, and which trends are influencing their purchasing decisions. Download your complimentary white paper today for insights to help guide critical decisions in the months ahead.
During this virtual discussion, thought leaders in the TPM trenches share experiences, figure out the new rules, and explore what TPM/O might look like in a post-COVID future, as well as where revenue growth management fits in.
Consumer goods operations have been upended like never before. Analytics can help manage this disruption and pave the way the growth, but what is prescriptive analytics, and how does it differ from predictive analytics?
Each store visit is going to become more critical into 2021, so CGs will need real-time data in the field to be able to respond more effectively, make better decisions, and use this constant change as an opportunity.
With digital transformation accelerating through the global pandemic, new product launches are expected to happen even faster, all while still staying on brand. Here's how CGs can keep up while ensuring a smoother launch.
By rethinking the way they approach everything from product development to retail execution — and pairing these efforts with some of today’s cutting-edge technologies — many SMBs are battling their way back to recovery and into the forefront of retail and consumer attention.
CGT once again ranks the top 100 public consumer goods companies based on their annual revenue. In addition to five years of data, the list also includes the 10 companies with the largest growth percentage.
Retail execution came to a standstill when the pandemic hit, and today’s CGs are spending their days learning how to pivot. To explore how companies can remain agile enough to shift and still stay successful when it comes to retail execution tools and strategies, CGT hosted a virtual fireside chat with two industry thought leaders.
In this CGT Roadmap Q&A we tap into the expertise of Winshuttle's Kristian Kalsing, to explore how CGs can quickly create and syndicate great product content across their digital channels while reducing costs and risk by leveraging a centralized, built-for-purpose platform.