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Research and Reports

Rules to Establish an Effective Trade Promotion Management Practice

Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.

How Avocados From Mexico Used Blockchain to (Almost) Beat Donald Trump During the Super Bowl

For an agent of such a mild fruit, Avocados From Mexico has muscled its way into a solid reputation as a marketing disruptor.

Digital Shopper Engagement Solutions 2020

A comparison chart of 39 orgs providing digital solutions to help consumer goods companies connect with shoppers.

Who's Who E-Commerce 2019

Our report recognizes more than 175 brand and retail executives who are making notable contributions in the area of e-commerce.

Our annual state of the industry report examines some of the major issues affecting consumer goods companies as we begin a new decade.

Product manufacturers are rebuilding supply chains to meet the needs of omnichannel commerce.

A comparison chart of top vendors helping consumer goods companies develop the systems, tools, processes, assets and best practices they need to excel in the e-commerce arena.

Retail Execution 2019

A comparison chart of 23 companies providing solutions for executing and monitoring in-store sales and marketing activity.

Deb Monahan

This elite group of more than 175 marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.

Tools of Engagement: The best way to make ‘personal’ connections is often through technology.

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