Research and Reports

CPG By 2025: 6 Disruptions Plaguing the Industry
Consumer products companies need cutting-edge tools to stay competitive and keep pace with ever-changing consumer demands. This exclusive e-book examines the CPG industry landscape and pinpoints specific technologies designed to operationalize and standardize service excellence.
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Building Advanced Analytics into TPx
Trade promotions remain somewhat of a black hole, and CPGs cannot always gauge their effectiveness due to a lack of transparency on their impact on sales and profitability.

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Trade Promotion Optimization
TPx’s Crucial Role in Simplifying User Experience
In this conversation with CGT, Vistex's Joel Cartwright, discusses how CGs are leveraging TPM technologies to match evolving customer expectations and shore up their options when it comes to forecasting demand, optimizing supply chain, and mitigating risk.
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Demand Forecasting
CPG Demand Forecasting Resources and Research Hub
In this resources and research hub, discover insights shared by leaders in the CPG space and gain a deeper understanding of the factors needed to drive your organization's demand forecasting transformation success.
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Whitepapers
How a Global Consumer Goods Company Generated a Hidden Sales Opportunity of $200 Million through Intelligent Data Synthesis
CPGs deal with volumes of non-harmonized data pouring in through multiple systems and in varied formats, making it impossible to get timely insights. How can CPGs overcome data challenges and make it consumption-ready for the business team to derive insights?
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Supply Chain
Optimizing Supply Chain Efficiencies to Meet (And Exceed) Consumer Expectations
Even in the face of circumstances beyond their control, leading CGs are taking steps to bolster their supply chain agility and revamp their networks and processes to be more robust. What are the next steps CGs can't afford to miss on the road to resilience?
Supply Chain
Navigating the Supply Chain Do-Over
Hard-won lessons about the importance of visibility, agility, resilience, and analytics chops are proving critical in the planning and execution of a modern-day supply chain. Get a close look at the moves leaders have made to establish critical pillars of success.
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Whitepapers
Data-Driven Approach Spurs Supply Chain Transformation
A data-driven approach to supply chain transformation overcomes challenges.
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Customer Experience
Guide to Customer Service in the Digital Era
The goal of Customer Experience (CX) is to engage, co-create value, and connect with customers as they shop and buy. These days, customers expect you to offer a personalized version of what they need, based on where and when they need it. To learn how, download this guide.
Top 100 Consumer Goods Companies
Top 100 Consumer Goods Companies of 2022
In this annual index, CGT ranks the top 100 consumer goods companies that are publicly owned based on revenue.
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Consumer Analytics
A Single Customer View for Consumer Goods
Consumer goods companies that are shifting away from third-party data in favor of consented, first-party data are fundamentally transforming how they understand and interact with consumers.
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Infographic
Understanding the ‘Where’ of the CPG Industry
Garnering an understanding of where and why consumers behave the way they do—in turn, maximizing brand performance is best achieved through spatial analytics.
Sales & Marketing
2022 Consumer Goods Sales & Marketing Report: Mission Critical
Exclusive research and insight into how today’s consumer goods leaders are investing in technology and measuring success in preparation for a limitless future.
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Infographic
How to Drive More Impact with Smarter Store Visits
If CPG brands want to remain competitive, outdated practices of the past can no longer be an option. Learn how to get the most value out of your field force by empowering reps and managers alike with the technology they need to make the greatest impact in-store and at shelf.