Research and Reports

Operationalize insights to fuel growth in every part of the business

The pandemic’s ramifications across the consumer goods industry will be felt for quite some time, and perhaps no more so than within demand planning. Dig into some of the data surrounding the state of demand planning, how the industry is reacting and responding, and deep insight from supply chain analysts.

Today, there is no competing without data especially as the e-commerce boom lingers, but to get the most out of the change in consumer behavior, brands should assess what their consumers are worth.

CGT takes a closer look at direct-to-consumer technologies and strategies for consumer goods companies through research findings, market perspectives and case studies.

During this virtual discussion, thought leaders in the TPM trenches share experiences, figure out the new rules, and explore what TPM/O might look like in a post-COVID future, as well as where revenue growth management fits in. 

Selling direct is also an engagement channel that provides valuable data and insights. Read on to find out how.

Consumer goods operations have been upended like never before. Analytics can help manage this disruption and pave the way the growth, but what is prescriptive analytics, and how does it differ from predictive analytics?

Connecting the consumer journey through analytics.

For field reps and REX, the lessons learned from the pandemic can be translated into three main rules that will guide them in 2021. Read on to find out what they are.

By rethinking the way they approach everything from product development to retail execution — and pairing these efforts with some of today’s cutting-edge technologies — many SMBs are battling their way back to recovery and into the forefront of retail and consumer attention.

CGT spoke with a pair of executive thought leaders to learn more about changes, challenges and successes in today’s supply chain. Read on for an overview of the chats and watch the conversations.