A new study sheds light on the impact COVID-19 has had on the consumer products industry, which has had to endure unimagined marketplace disruptions and shifts in consumer behaviors during a time of crisis.
Just five short months ago, the consumer goods industry was focused on building a supply chain to support the omnichannel era, focusing on four key areas: demand planning, fulfillment, manufacturing, and last-mile delivery. However, since then the industry has been flipped on its head.
Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.
Today’s consumer goods industry is operating in an era defined by global, digitally connected shoppers who are demanding personalization and innovation. In response, Oracle offers an adaptable cloud-based model for accelerated technology realization across the enterprise.
With only 40% of trade promotion dollars delivering a positive ROI, optimizing efficiency is a critical initiative for consumer goods companies, who are under intense pressure to improve their historical performance levels.
One in three consumers bypass initial product choices because a competitor has better information! That’s the power of great product content. Based on the actual best practices of global brands, Salsify presents 11 rules for getting accurate, SEO-optimized, competitive, winning product pages.