Research and Reports

A New Day for Retail Execution
As commerce evolves, so too are CPG retail execution strategies. Learn how companies are rethinking their strategies and transforming their tech stacks to meet the needs of today’s consumer and retail partners — and get a look at how one brand is thinking creatively.
SAP Consumer Products Survey Results 2022
Exclusive survey results: see how leading retailers are navigating post-pandemic customer engagement
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Best Practices in Trade Promotion Management and Optimization: Unlocking Value and Growth with Digital Transformation
Your step-by-step guide to a balanced approach in TPx: the right capabilities, processes, systems & data for a successful TPx digital transformation journey.
2022 CGT Visionaries: Creativity at its Finest
As the consumer goods industry moves into a new era of innovation, leading the charge is the 2022 class of CGT Visionaries. Learn about the achievements drawing widespread praise from their peers, partners, and CGT’s own editors.
What’s the First Step to Supply Chain Resilience?
(Not so) fun fact: 63% of organizations cite lack of resilience as a key supply chain gap.
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Unfolding Consumer Behavior Patterns in the New Normal
This report provides an overview of some of the major shifts in consumer behavior patterns that have emerged over the past two years. Using foot traffic data for key retail categories, we identified six aspects of changing consumer behavior. Learn More!
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Revenue Management and Price Realisation: A Miniguide to the Biggest Driver of Profit and its Optimisation
Learn how to deliver pricing realization across brands, channels, and customers to support your RGM strategy and accelerate both recovery and growth post-pandemic.
Decoding AI to Apply Lucrative Learnings
AI is being implemented industry-wide, but there's some confusion over how CGs can best leverage the tech, and if they have the appropriate IT infrastructure to support growth. Read on to understand the potential of AI and learn how CGs are overcoming some of its biggest hurdles.
Modern Approach to Revenue Growth Management
As the competition for consumers continues to heat up CGs must upgrade their strategic and technological RGM approach to maximize earnings. Find out where your peers are investing to stay one step ahead of the pack.
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Next Generation Loyalty Programs Live Up to Their Name
Traditional loyalty programs are impersonal, emphasizing transactional rewards. Today’s advanced analytics let retailers create relevant, customized offers. This data-informed, customer-first approach drives shopper engagement and ongoing allegiance.
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Is your loyalty program working against you?
A poor loyalty initiative can actually work against your brand, creating a transactional mindset among customers. Here are some ways to avoid this trap, and drive loyalty as an outcome.
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Data exchange platform overcomes multiple supply chain obstacles
One CG boosted partner network visibility by 60%, while another reduced stockouts by 15% to 20%--all thanks to a cloud-based data exchange platform.
Preparing for a New Era of Consumer Data
How can a company leverage the flood of new consumer data generated throughout an organization? Get a step-by-step framework, including details on how CPGs like AB InBev, General Mills, and Mondelez are having success.
Creating Supply Chain Resilience Through Accurate Demand Planning and Execution
Crippling marketplace turmoil has put a spotlight on inventory disruptions and made supply chain resilience the number one priority for consumer goods companies. Discover how leading companies are advancing their supply chains and how you can do the same.
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Gaining the Full View of Today’s New Consumer Data Sources
As CGs delve more deeply into forming direct relationship with consumers, it's become readily apparent that there is no one-size-fits-all strategy. But given the far-reaching benefits that leveraging today's new sources of consumer data can bring, doing nothing is no longer an option.
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The Three Phases of a Winning Marketplace Strategy for Brands
There’s never been a better time for brands to rethink their online selling strategies. In the wake of major changes in the e-commerce industry, consumers continue to seek out their favorite brands on marketplaces. One of the best ways to reach these consumers is through e-commerce marketplaces. .
Uncovering DTC Innovation and Marketplace Trends in Consumer Goods
Learn how today's CPGs are leveraging technology to create a differentiated customer experience, where online marketplaces are playing a role, and where social commerce fits into all of this.
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Google Real Time Reinvention
Enhance supply chain efficiencies and customer journeys with cloud-based AI applications
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Salesforce Loyalty Unlimited
Discover how to drive customer engagement and loyalty at every touchpoint.
Unlocking Pricing and Promotion Innovation for Today's New Consumer
Learn how consumer goods companies are making pricing decisions when relying upon historical data and behavior patterns is no longer a sure bet, and what the future of pricing and promotion innovation might look like.
Consumer Data and the DTC Transformation
To understand the role and value of consumer data in today’s DTC models, CGT polled its audience to learn how technology is being implemented, the areas of opportunity, and where CGs are investing.
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DTC's Pivotal Role In Sustainable Brand Engagement
Learn why establishing DTC relationships will be crucial for unlocking new opportunities, what CGs should be mindful of, and overcoming some of today's biggest obstacles.
The Evolving State of Revenue Growth Management
As the market evolves thanks to changing consumer habits, supply chain woes, inflation, and increased competition, CGs must alter their RGM approach. Benchmark your strategies and tactics against your peers and discover where the leaders are making big tech bets.
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Case Study: Interactive Prescriptive Analytics
CPGs are facing more uncertainty than ever. Consumer behavior is shifting rapidly, impacted by new factors, such as Covid-19 and rising prices. Traditional analytics are not up to the challenge.
The New Tech Empowering Retail Execution
Today's manufacturers need to be quicker and nimbler in their decision making, while the data generated and shared through peak REX helps retailers make better decisions and simultaneously demonstrates the value of their partnerships.
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Readying Your Retail Execution Teams & Technologies for Tomorrow’s Consumer
Learn the ins and outs when it comes to the challenges of sticking with legacy tech, as well as the signs consumer goods companies should look for when it’s time to explore an upgrade.