This year’s annual Sales & Marketing Report takes a fresh look at the innovative ways the industry is connecting with consumers, including how they’re translating the learnings into new strategies, and the technologies they’re relying upon to get more granular.
In an ever-evolving supply chain landscape, constantly staying ahead of the curve to meet the demands of the consumer is essential. The shift to online channels has fragmented demand, leading to challenges in order fulfillment.
The pandemic has forced CGs to rapidly adjust to changes in demand and other supply risks. This means leveraging technology to spark a transformation that involves reimagining business with a futuristic consumer in mind. Read on to learn more.
Learn projections for supply chain execution in 2022, including what steps CGs can take to mitigate some of the disruption and complexity, the tech investments they’re expected to make, and just how today’s “hybrid operation model” will fare in the near and long term.
CGT tapped into the expertise of Lori Harner, senior director of product marketing for E2open, to get her perspective on how CGs can become more empowered to focus on the supply chain opportunities moving forward.
Achieving flexibility and resilience is proving a tall order, thanks to the current state of many consumer goods supply chains. Read on and discover how CGs can strengthen their supply chain foundation in an era of constant change in this latest roadmap report.
Bestowed upon an executive who has made the greatest demonstrable impact through the implementation and successful use of new marketing strategies, technologies and/or processes, this year's CMO of the Year winners are The Hershey Company’s Jill Baskin and e.l.f. Beauty’s Kory Marchisotto.
Each year, CGT collects nominations for CIOs who are making a business impact within their consumer goods organizations through the implementation and successful use of technology. This year, we unveil three winners; read about them here.
The evolving global market post-pandemic has created unique challenges for consumer brand manufacturers. They search for ways to stay agile while adjusting to market trends. As brand loyalty declines, consumers gravitate to customizable products, creating a greater need for product flexibility.
Learn some of the most important things brands must know when it comes to digital commerce platforms and business models, including the trifecta of capabilities required to win customer experience, and why looking to digital natives for inspiration can be a big mistake.
Demand for an ever-changing wider variety of higher quality personalized products is heating up. So, too, is the pressure to produce top-caliber products at a lower price. Digitalization is the key to successfully overcoming these challenges, with digital twins playing a starring role. Learn how.
As businesses start to open up again, consumer goods executives are grappling with the changes of today's new work settings, balancing the environmental, employee satisfaction, recruitment, and other benefits with the downsides of a distributed workforce.
As we exit the pandemic, we tapped into the power of the CGT/RIS Executive Council for a look at today’s new consumer, as well as insight into how both brands and retailers can transform them into loyal buyers through technology.
A convergence of factors such as accelerating digital transformation, the crumbling of the
cookie due to privacy regulations, evolution of marketing from campaigns to continuous
communication, and trade channel fragmentation, is forcing marketers to re-evaluate their