Research and Reports

Sales & Marketing Report 2021: Digging In, Drilling Down, Looking Forward

This year’s annual Sales & Marketing Report takes a fresh look at the innovative ways the industry is connecting with consumers, including how they’re translating the learnings into new strategies, and the technologies they’re relying upon to get more granular.
Unlock the Power of Smart, Effective Retail Execution

Demanding consumers are pressuring CG companies to ramp up their retail execution strategies to grow sales at the store level.

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From Innovation to Profit: New Product Development Strategies for CPG

Inefficiencies in R&D and NPD practices can mean the difference between a profitable, predictable innovation engine and a string of underperforming laggards that drain revenue and resources.
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How Cloud Software Enabled L’OCCITANE to Accelerate and Demonstrate Sustainability Goals

In this complimentary case study, learn how L’OCCITANE is leveraging modern cloud software to accelerate and demonstrate their sustainability goals.
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Connect, Collaborate with Supply Chain Solutions for a New World

In an ever-evolving supply chain landscape, constantly staying ahead of the curve to meet the demands of the consumer is essential. The shift to online channels has fragmented demand, leading to challenges in order fulfillment.
Data Reveal: Today's Sales & Marketing Tech Priorities

Join CGT and a panel of experts in an upcoming live Q&A to dive into the findings of our 12th annual Consumer Goods Sales & Marketing Report.
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How a Unified Cognitive Business Network Powers Supply Chain Transformation

The pandemic has forced CGs to rapidly adjust to changes in demand and other supply risks. This means leveraging technology to spark a transformation that involves reimagining business with a futuristic consumer in mind. Read on to learn more.
SAP Reimagine Consumer Products

Reacting to change is just the beginning. The time is now to totally REIMAGINE CONSUMER PRODUCTS to weather any challenge and thrive in the most competitive of future environments.
Supply Chain Execution Playbook 2022

Learn projections for supply chain execution in 2022, including what steps CGs can take to mitigate some of the disruption and complexity, the tech investments they’re expected to make, and just how today’s “hybrid operation model” will fare in the near and long term.
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Empowering CGs to Focus on Supply Chain Opportunities

CGT tapped into the expertise of Lori Harner, senior director of product marketing for E2open, to get her perspective on how CGs can become more empowered to focus on the supply chain opportunities moving forward.
Enabling a Future-Proof Supply Chain

Achieving flexibility and resilience is proving a tall order, thanks to the current state of many consumer goods supply chains. Read on and discover how CGs can strengthen their supply chain foundation in an era of constant change in this latest roadmap report.
CGT’s 2021 CMO of the Year Winners

Bestowed upon an executive who has made the greatest demonstrable impact through the implementation and successful use of new marketing strategies, technologies and/or processes, this year's CMO of the Year winners are The Hershey Company’s Jill Baskin and e.l.f. Beauty’s Kory Marchisotto.
Tech-Driven Revenue Planning in an Omnichannel World

Measuring trade promotion effectiveness has never been a straightforward task, but today’s abrupt digital shift has tangled the webs and tightened the knots for unprecedented complexity.
CGT’s 2021 CIO of the Year Winners

Each year, CGT collects nominations for CIOs who are making a business impact within their consumer goods organizations through the implementation and successful use of technology. This year, we unveil three winners; read about them here.
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The 4 Key Imperatives for Consumer Goods Manufacturers

The evolving global market post-pandemic has created unique challenges for consumer brand manufacturers. They search for ways to stay agile while adjusting to market trends. As brand loyalty declines, consumers gravitate to customizable products, creating a greater need for product flexibility.
Preparing for an E-commerce-Fueled Future

Learn some of the most important things brands must know when it comes to digital commerce platforms and business models, including the trifecta of capabilities required to win customer experience, and why looking to digital natives for inspiration can be a big mistake.
Infographic: A New Day for Demand Sensing

Discover the first step to a more resilient end-to-end supply chain.
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How Digitalization and Digital Twins Drive Innovation Efficiency

Demand for an ever-changing wider variety of higher quality personalized products is heating up. So, too, is the pressure to produce top-caliber products at a lower price. Digitalization is the key to successfully overcoming these challenges, with digital twins playing a starring role. Learn how.
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Wiser Brand Benchmark: Shopper Insights - Consumer Household Products

What’s working (and what isn’t?) for brands inside brick-and-mortar stores? Which companies are capturing shoppers’ attention? Offering the best prices? Appealing packaging?
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Extended Enterprise: Securing the Future in Consumer & Retail

This KPMG paper examines today’s third-party risk management challenges for consumer and retail organizations.
Will Work-From-Anywhere Work for Consumer Goods?

As businesses start to open up again, consumer goods executives are grappling with the changes of today's new work settings, balancing the environmental, employee satisfaction, recruitment, and other benefits with the downsides of a distributed workforce.
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Modern Revenue Growth Management in the Cloud

The majority of TPM/O solutions used by CGs today are outdated, unsuitable and unsustainable in the changing landscape. Here's what they can do about it.
How to Scale Revenue Growth Management Solutions Across the Enterprise

Increasingly, consumer goods companies (CGs) are grappling with a litany of challenges: changing consumer demands, pressure to get the right products on retailers’ shelves at the right time, and more.
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Adding Predictive Elements to the Pillars of Revenue Growth Management

CGT caught up with Wise Athena CEO Alfonso Vazquez, to discuss the essential elements of a revenue growth management toolbox.
Retaining the New Consumer Through the Power of Technology

As we exit the pandemic, we tapped into the power of the CGT/RIS Executive Council for a look at today’s new consumer, as well as insight into how both brands and retailers can transform them into loyal buyers through technology.
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Measuring Marketing Spend in The New Post COVID Cookie-Less World

A convergence of factors such as accelerating digital transformation, the crumbling of the cookie due to privacy regulations, evolution of marketing from campaigns to continuous communication, and trade channel fragmentation, is forcing marketers to re-evaluate their