Although digital disruptors would seem to have the edge in the current marketplace, traditional consumer goods companies still have their own set of advantages to draw upon.
Farm & Oven Snacks recently announced that it is being sold by Amazon – no easy feat for any industry newcomer. So, CGT couldn’t pass up the chance to ask co-founder Mike Senackerib how he did it.
The still-growing "yogurt-plus" brand is celebrating its 10th anniversary with a new visual identity, wordmark, packaging design and regional product rollout.