ECRM Acquires RangeMe

Efficient Collaborative Retail Marketing, an international company in product sourcing and category planning solutions, announced that it has acquired RangeMe, the online platform that streamlines new product discovery between suppliers and retailers. 

San Francisco-based RangeMe gives retail buyers an efficient way to discover innovative new products and manage the inbound product submission process. For suppliers, they are given increased control over the marketing of their products and greater access to retail buyers. In the past year alone, RangeMe has grown to nearly 65,000 suppliers and more than 210,000 active products across all categories.

Together with RangeMe, ECRM aims to be better positioned to provide an even more strategic value to its clients by offering more product discovery and category planning solutions.