Product Innovation

Seth Kaufman becomes the new head of marketing most recently from the Starbucks Joint Venture.

To tackle all the sexy initiatives, like social media, mobile marketing and personalization, consumer goods companies absolutely must have their product content data ready to go, but this is no easy task. Here, experts from Gartner and Gladson reveal how to transform product content processes to create a foundation for omnichannel success.

Elmer's Products, Inc.'s Director of Innovation and New Business Development, Joe Wetli, details how innovation efforts have changed dramatically over the last two years.

LeapFrog's new ultimate learning tablet for kids sells out in its first days of pre-sale.

The new line from The Yankee Candle Company, Inc. aims to offer a custom blending ritual experience to relax and unwind.

To simplify the paper purchasing experience for consumers, Georgia-Pacific re-launched its wide range of communication papers in three intuitive product categories.

Eric Seiberling, marketing director for the Consumer Packaged Goods-Retail Industry for Dassault Systmes, explains how consumer goods manufacturers and retailers can work together to create better shopper experiences.

Avon's Mega Effects Mascara features a new brush that can be used at 12 different angles.