All brands want to achieve the instant recognition of Coca-Cola, Starbucks or Gillette as customers respond instantly to these brands, reliving everything that is special about them.But a brand is more than a recognizable logo or specially designed symbol. Its a mirror of how customers perceive a company, and those perceptions reflect the value customers place on the products or services that company provides.
Campbells Fresh-Brewed Soup K-Cup packs will offer consumers the taste and experience of Campbells soups that can be prepared at the touch of a button in Keurig brewers.
Product images and information are necessary for CPG brands to compete in an omni-channel marketplace. But managing this product content is easier said than done.
In this new role, Paul Norman will be responsible for helping develop Kellogg Companys long-term category strategies, including driving scalable, consumer-driven brand-building and breakthrough innovation.
Unilever announces the launch of a research project with the University of Liverpool to develop the next generation of renewable chemicals from biomass to use in the manufacture of its home and personal care ranges.
The agenda for this leading consumer goods industry conference also features innovation thought leaders from Kraft Foods, Kimberly-Clark, Clorox, CleanWell and more.
