Hormel Foods introduces Hormel REV wraps, a protein-rich snack providing sustained, real energy to keep teens fueled longer. The wraps are made with real meat and cheese and contain 15 grams of protein or more. Awareness for the wraps is being driven through a multi-media advertising campaign created by BBDO Proximity Minn.
PepsiCo has been undergoing a six-year journey to modernize its operations, particularly in the supply chain. Now as the company nears the end of its SAP rollout in the U.S., PepsiCo talks about the benefits of an integrated infrastructure that streamlines the foods and beverage businesses.
Reckitt has set its sights on accelerating artificial intelligence-powered innovation through 2027 as part of wider Fuel for Growth organizational targets.
L'Oréal is continuing to develop its global innovation system, with the latest arm, a North American Research & Innovation Center, opening in Clark, New Jersey.
The Estée Lauder Companies has collected 80 years’ worth of consumer data since its founding — including surveys, clinical trials, promotions, and product usage — and has now made it accessible within a generative AI ecosystem.