Product Innovation

Successful innovation requires a balance between incremental and disruptive innovation, and while new product introductions are still elusive, they are not impossible. Therefore, CGT is proud to recognize deserving consumer goods companies for excellence in bringing new products to market.

The newly created position gives the candidate responsibility for energizing the company's innovation funnel.

With all the current obsessions over massive amounts of social, mobile, local and search data coming over the horizon, its not unusual for brand marketers to lose focus on the present analytic opportunities already emerging from more conventional data sources.

To tackle all the sexy initiatives, like social media, mobile marketing and personalization, consumer goods companies absolutely must have their product content data ready to go, but this is no easy task. Here, experts from Gartner and Gladson reveal how to transform product content processes to create a foundation for omnichannel success.

Seth Kaufman becomes the new head of marketing most recently from the Starbucks Joint Venture.

To simplify the paper purchasing experience for consumers, Georgia-Pacific re-launched its wide range of communication papers in three intuitive product categories.

Eric Seiberling, marketing director for the Consumer Packaged Goods-Retail Industry for Dassault Systmes, explains how consumer goods manufacturers and retailers can work together to create better shopper experiences.

Avon's Mega Effects Mascara features a new brush that can be used at 12 different angles.