The Yankee Candle Company Inc. launches its Relaxing Rituals line, a blend of three essential oils designed to soothe and provide an easy relaxing ritual that fits busy lifestyles. The company hosted a debut party offering guests a chance to experience the product, enter special giveaways, and participate in one-day savings offers.
Henkel is selling its retailer brands business in North America, which includes detergent, fabric finisher and dishwashing categories, as part of its larger portfolio optimization strategy.
Brand loyalty is far from a given, particularly in today’s hyper-competitive marketplace. In fact, more than half (57%) of shoppers don’t feel committed to the consumer product brands they buy regularly, according to a recent SAP survey.
It's been more than two years since the dawn of the GenAI revolution. Where does the CPG industry stand with AI? And where does it look like it’s headed?
Mindful snacking is on trend. While it’s not necessarily driven by the increasing usage of GLP-1 medications, CPGs are keeping an eye on both of these consumer behaviors and catering to the wellness-aware crowd.