Customer Relationship Management (CRM)

CVS/pharmacy recently kicked off its first-ever “ExtraCare H(app)iness Event," promising loyalty members a different “surprise” offer within the retailer's mobile application every Wednesday and Sunday from June 30 through July 26.

Wipro Limited and Pivotal Software opened the Pivotal Center of Excellence at Wipro's Dallas office.

Coverage Retail, Hayward, California, unveiled its latest kinetic retail display platform at GlobalShop 2019 in Chicago.

The new Color ID quiz determines the shopper's best color fit based on answers to 10 questions — such as couch and movie-watching preferences.

Trax, a Singapore-based provider of computer vision and analytics solutions for retail, acquired U.S. shopping rewards app Shopkick.

If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit.

To drive this customer experience initiative, the retailer partnered with Adobe to deliver seamless, personalized and connected health and wellness experiences for shoppers.

Ferrero Group has selected the StayinFront TouchCG product to improve retail efficiency and effectiveness globally.