Roadmap to Revenue Growth Management ExcellenceOverhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take. Quotient Launches Data-Powered Audience SolutionQuotient launched Quotient Audiences, a data-powered audience solution that provides CPG brands more effective ways to deliver digital advertising that converts to sales. Profile: Rodney Waights, Vice President, Shopper & Customer Marketing, Beiersdorf Hmt Elevates Shopper Activations Through Playbook Hmt is tapping into its retail expertise and the power of Playbook to help deliver best-in-class shopper activations for brands. Profile: Charles White, Vice President, Brands & Marketing, DAS Cos. Nielsen, Quotient Partner on Omnichannel Data Set Nielsen and Quotient partner to delivers seamless measurement and activation for data-driven marketing. Henkel Buys into Online Hair Colorist eSalon A majority stake in eSalon.com helps the global CPG strengthen its own hair color portfolio and grow its digital business. Tip of the Spear Technology: YouCam for Web CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-driven makeup try-on tool YouCam for Web. Kraft Heinz Helps Meal Planners with New App The AI-enabled Meal Hero app helps users make customized meal plans and related shopping lists. Hershey Takes a Less Siloed Approach to Media Buying At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands. First Previous 84 85 86 87 88 Next Last
