Customer Relationship Management (CRM)

Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.

Quotient launched Quotient Audiences, a data-powered audience solution that provides CPG brands more effective ways to deliver digital advertising that converts to sales.

Nielsen and Quotient partner to delivers seamless measurement and activation for data-driven marketing.

A majority stake in eSalon.com helps the global CPG strengthen its own hair color portfolio and grow its digital business.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-driven makeup try-on tool YouCam for Web.

The AI-enabled Meal Hero app helps users make customized meal plans and related shopping lists. 

At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands.