Customer Relationship Management (CRM)

Hmt is tapping into its retail expertise and the power of Playbook to help deliver best-in-class shopper activations for brands.

Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.

Nielsen and Quotient partner to delivers seamless measurement and activation for data-driven marketing.

A majority stake in eSalon.com helps the global CPG strengthen its own hair color portfolio and grow its digital business.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-driven makeup try-on tool YouCam for Web.

The AI-enabled Meal Hero app helps users make customized meal plans and related shopping lists. 

At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands.