Customer Relationship Management (CRM)

Chief marketing officers must free themselves from organizational shackles and devote more time to creating new relevance at scale.

A group of industry insiders debate the current state of JBP but reach consensus on where it should be heading for the benefit of manufacturers, retailers and, ultimately, shoppers.

The acquisition brings together Influenster’s engaged consumer community with Bazaarvoice’s software and network of over 6,000 global brand and retailer websites.

The beer brand recently teamed with Vatom Labs to launch a mobile, blockchain-enabled trivia game.

By shifting from modeling to an AI-infused, data-driven approach to planning, consumer brands can innovate faster and, eventually, be able to predict category and shopper trends.

7-Eleven is kicking off football season by teaming with Keurig Dr Pepper's Dr Pepper to launch an augmented reality experience within the retailer's mobile application.

Unilever promoted senior vice president Terry Thomas to executive vice president of customer development.

3M recently launched a mobile application for Android devices that lets users instantly capture, digitize and share Post-it Notes.