StayinFront Expands Partnership with Kellogg

Charlie Menchaca
Managing Editor
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Kellogg and StayinFront

Kellogg expanded its partnership with StayinFront by deploying the solution provider’s TouchCG Advanced mobile, cloud-based solution to its field teams in Australia and New Zealand.

For analytics and reporting, the Kellogg’s Australia and New Zealand team will leverage StayinFront Insight, a business intelligence data warehouse and web-based reporting portal. 

Kellogg systems administrators will utilize the StayinFront Admin Portal to manage in-field teams and track field activities all within a single system, while its field teams take advantage of the innovative modules of StayinFront’s TouchCG Advanced CRM solution for retail execution with its configurable and user-friendly dashboards. 

For tightly integrated actionable insights and guided selling, Kellogg has deployed StayinFront’s electronic POS data insights and intelligent digital merchandising technology.  

“We were impressed with StayinFront’s cloud-based solution and its ability to integrate with our pre-existing environments, which was an important factor for us,” said Amit Shah, Kellogg’s AMEA senior IT director. 

“Expanding our existing relationship with StayinFront to our modern trade route-to-market in the ANZ business was an easy decision to help deliver on our need for market-leading CRM for insights, tracking distribution and to empower field reps to plan and execute more efficiently,” said Nick Dawes, sales director, Kellogg’s Australia. 

“We are pleased to be growing our relationship with the Kellogg Co. and supporting its sales teams in now 14 markets globally,” said Archel Aguilar, managing director, StayinFront Group Australia Pty Ltd. “Our award-winning technology delivers the tools to help empower sales teams globally to do more, know more and sell more across all channels and routes-to-market.”

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