StayinFront Acquires Lab4Motion

StayinFront has acquired Lab4Motion Solutions Sp. z o.o., a Poznan, Poland-based provider of image and video recognition technologies.

The company will be renamed StayinFront Digital Sp. z o.o. and the company and current staff will be integrated with StayinFront’s global analytics and reporting team. Maciej Witkowski will head the business unit as managing director.

Lab4Motion’s image processing technology saves time in-store, improves compliance and eliminates the bias, subjectivity and error of the manual audit process while concurrently allowing users to increase the types of metrics captured during in-store visits. Self-learning algorithms identify all types of SKUs and automatic stitching of photos allows for captured multi-photo expositions to be efficiently analyzed.

Seamless integration with StayinFront TouchCG enables consumer goods organizations to
improve in-store productivity and gain real time visibility into product performance and customer behavior at the shelf by delivering actionable insights to sales representatives and managers.

“We’ve been impressed with the technology of Lab4Motion and our future investment will allow us to better scale our digital offerings and deliver our new 'interactive shelf' product and continue our technical roadmap of the store of the future,” said Tony Bullen, chief technology officer of StayinFront (Asia-Pac) Ltd.

“We’re excited to be incorporating the digital merchandizing expertise of Lab4Motion into our core products, StayinFront TouchCG and StayinFront EdgeCG," StayinFront CEO Thomas Buckley said. "This fits nicely with our 20:20 RDI acquisition which focused on driving measurable improvements to retail execution strategies by enhancing sales revenue and improving return on investment in the deployment of field resources and trade spend execution. We continue to see real opportunity to deliver seamless advanced capabilities in the form of actionable insights to our global clients. Integrating digital merchandizing and image recognition technologies with analytic technologies fits squarely within our goal of allowing our clients to Do More, Know More and Sell More.”

Lab4Motion is amazed  at the depth of StayinFront’s technical team, product line and global reach, said Maciej Witkowski, Lab4Motion's chief operating officer. “We’ve laid out our exciting product roadmap and I look forward to leveraging our technical teams to deliver best-in-class digital functionality to our consumer goods clients,” Witkowski said.

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