Ferrero Picks StayinFront for Retail Execution

Charlie Menchaca
Managing Editor
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Ferrero Group has selected the StayinFront TouchCG product to improve retail efficiency and effectiveness globally. The selection follows an extensive evaluation process and builds upon a multi-year partnership in Asia-Pacific.

Ferrero – maker of brands such as Nutella, Ferrero Rocher and Tic Tac – will leverage the powerful role-based retail execution and guided selling functionalities of StayinFront TouchCG. Sales reps and their managers will have real-time field access to critical store information as well as actionable insight delivered to their mobile platforms to seamlessly prioritize and execute in-store activities.

Recognized by industry experts and analysts, StayinFront was ranked “Best-in-Class” for Mobile UX, Analytical Insights, Guided Selling, Coaching and Interactive Customer Presentations in the Promotion Optimization Institute’s Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2019.

“We are delighted to expand our global partnership with Ferrero Group,” said Wayne Gallaway, vice president and managing director of StayinFront EMEA. “We look forward to providing the Ferrero field teams with the tools that will enable them to maximize their in-store effectiveness. Our technology delivers innovation and its easy-to-use SaaS technology enables field teams and managers to do more, know more and sell more on every visit.”

Send your solution provider news – new products, projects, programs & technologies – to Charlie Menchaca at [email protected].

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