Customer Relationship Management (CRM)

Symphony EYC signed a multi-year contract with Giant Eagle for its solutions covering customer insights, personalized marketing, promotion, assortment and space.

Consumer expectations for seamless omnichannel experiences are becoming much more sophisticated. Consumer goods companies need to follow suit.

The August 2017 digital edition of CGT takes a deep dive into data & analytics.

With advances in artificial intelligence and machine learning, there’s no reason not to personalize — unless you actually want to imperil your brand's business. 

Zeiss Consumer Products will work with ModusLink to optimize its order management, fulfillment, returns and payment processes.

Sam’s Club is working with Novartis Pharmaceuticals and Valeant Pharmaceuticals to promote its contact lens delivery program in stores.

For decades, shopping was all about "bigger is better." But consumer expectations have changed as new technologies have emerged.

Shopper data pro Ron Lunde joins Oracle's Michael Forhez to examine the data challenges currently facing consumer goods companies.